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CAMBRIDGE, MA -- (Marketwire) -- 05/14/12 -- Curata (formerly HiveFire, Inc.), provider of the leading content curation technology solution for marketers, today announced it will host an upcoming American Marketing Association (AMA) webinar where two of the leading voices in the industry, Pawan Deshpande of Curata and Steve Rosenbaum of Magnify.net, will teach marketers how to use curation to target their efforts and reach customers by providing rich and meaningful content.

What:
In today's web-based media environment, customers have access to an often overwhelming amount of content, from an endless number of sources. The webinar, "Content Curation is the Cure for Digital Overload," will provide tips and tricks to help marketers be heard, be found and become a go-to resource for their customers through curation.

When:
Thursday, May 17, 2012 at 1 p.m. EDT

Who:
The webinar, which will be moderated by AMA's Anthony Salas, will feature commentary and real-world examples from known thought leaders in the content marketing industry, including:

• Pawan Deshpande, CEO and visionary of Curata, makers of an easy-to-use marketing solution for content curation and content marketing. Deshpande has spoken at leading events including the Content Marketing Strategies Conference, SXSW, Content Marketing World, the Online Media Summit, and previous AMA webinars. Prior to founding Curata (formerly HiveFire, Inc.), Deshpande held positions at both Microsoft and Google. He attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.
• Steve Rosenbaum, CEO and founder of Magnify.net, the leading provider of cloud-based video curation solutions to online publishing, brands, and ad networks. Rosenbaum is the author of Curation Nation, which gives consumers and brand managers struggling with information overflow a set of examples and tools that can turn the data deluge into a useful new solution set. These initiatives, along with his ten years of work with the National September 11th Memorial project, have made him one of the most sought after speakers in the new digital content arena.

Why:
With more information available than ever to customer and prospects, marketers must be that much more strategic in engaging them by providing timely, relevant content. However, creating content can be incredibly time-consuming, and many marketers don't know where to look for the best third-party content. In fact, Curata's recently released 2012 Content Curation Adoption Survey indicated that for 56 percent of marketers, finding high-quality content is their biggest content marketing challenge. This how-to webinar will provide attendees with easy-to-implement, actionable advice for attracting customer attention and setting themselves apart from the pack.

How:
The hour-long webcast is free. Interested marketers, media and others can register here.

About Curata
Curata (formerly HiveFire, Inc.) provides easy-to-use marketing web-based solutions for content curation and content marketing. The Curata platform allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.