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SAN FRANCISCO, CA -- (Marketwire) -- 05/14/12 -- Sitecore today announced that the company's Senior Vice President of Product Marketing, Darren Guarnaccia, will host a discussion on the latest advances in marketing channel integration at CMA Summit 2012.

Darren will highlight how to progressively drive customer interactions through multiple touch points and marketing channels and how to measure and analyze results to achieve marketing goals and increase sales. In addition, Darren will discuss the role of analytics data in driving consistent Web, social and mobile engagement.

WHO: Darren Guarnaccia, Senior Vice President, Product Marketing, Sitecore

WHAT: The CMA Summit 2012 (managed by the Canadian Marketing Association)

WHEN: Summit dates are May 16-17. Darren's session is Thursday, May 17 at 7:30 AM.

WHERE: The Westin Harbour Castle, Toronto, ON

CMA Summit attendees and members of the @Sitecore community can join the conversation on Twitter with the #cmasummit2012 hashtag.

Learn more about multi-channel experiences (video).

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore 's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including, ATP World Tour, CA Technologies, Colliers International, Heineken, Microsoft, Molson Coors, Nestlé, The Co-operators, University of Alberta and Verizon.