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SAN RAMON, CA -- (Marketwire) -- 05/15/12 -- Reply! Inc., the leading marketplace for the acquisition of locally targeted consumer traffic, today announced the appointment of David White as Chief Financial Officer.

David's outstanding financial management career spans more than 25 years in a range of industries, including renewable energy, mobile technology, biotechnology and telecommunications. He has a proven track record of building and leading skilled teams, both in venture capital-backed start-ups and in Fortune 500 companies. The industry veteran has had a leading role in raising more than $3 billion of capital in public and private markets.

"David delivers strategic financial management, operational excellence and tangible results," said Payam Zamani, founder and CEO of Reply!, Inc. "We look forward to his contributions as Reply! continues to grow and solidify its leadership in the online local space."

Prior to joining Reply!, David was CFO of SolarCity, a national leader in clean energy services. Before Solar City, he served at Hands-On Mobile, a premier mobile technology company. Following a stint as CFO, he was appointed CEO and propelled a company transformation that expanded Hands-On Mobile's mobile entertainment business.

David's extensive financial management career also includes serving as vice president of finance for Chiron Corporation, a global biotechnology firm acquired by Novartis International; vice president of finance for Cable & Wireless, a global telecommunications company; and vice president of finance and chief accounting officer at Digital Island, a data center hosting and Internet content delivery company acquired by Cable & Wireless.

"Reply! has uniquely and successfully built on the tremendous opportunity in online marketing to connect businesses with local consumers," said David White. "I am excited to join Reply!, and look forward to helping the company achieve its next stage of growth."

Previous CFO Sam Veazey will remain with the company in the role of Executive Vice President, Finance. An established executive, Sam will continue to support overall finance-related efforts at Reply!.

"Sam has been and will continue to be a crucial part of our success here at Reply!," said Zamani. "We are proud of his accomplishments and we look forward to his continued contributions."

About Reply!, Inc.
Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally targeted marketing for businesses of all sizes. To learn more about Reply!, visit www.reply.com. Additional information is available at blog.reply.com.