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LAS VEGAS, NV -- (Marketwire) -- 05/15/12 -- Informatica World 2012 -- Kapow Software, a leading innovator for social media, cloud, and Big Data solutions, announces a strategic Big Data partnership with Informatica Corporation. The partnership introduces Informatica PowerExchange for Kapow Katalyst which will be made available as part of Informatica 9.5 announced at the Informatica World 2012 user conference this week.

Informatica PowerExchange for Kapow Katalyst harnesses the power of web, cloud applications and social media, and enables IT to quickly access and extract relevant information from the long tail of disparate data sources. By including these often inaccessible data sets into the analytics mix, Informatica customers are now poised to benefit from valuable insight about their business, product, customers, competitors, market trends, and financial predictors -- creating endless possibilities for innovation, business agility and increased profitability.

"Enterprises are quickly realizing the value of external data sources and the meaningful impact this type of information can have on their decision-making process and overall market position," said Stefan Andreasen, Founder and Chief Technology Officer, Kapow Software. "Big Data is not just about internal data, and our partnership with Informatica addresses the needs in the marketplace to leverage the gold mine of information outside the firewall for strategic gains."

"Our customers rely on Informatica and the largest independent data integration ecosystem of partners and developers to help them easily access and leverage any information," said Alex Gorelik, Senior Vice President, Core Technology, Informatica. "Our work with Kapow Software extends the reach of our joint customers to the many new sources of social and Web media, giving them a greatly expanded view of their customers business and market trends, that helps them maximize their return on big data."

With the confluence of social, mobile and cloud, fueled by the consumerization of IT and the explosion of available data, there is a huge opportunity for companies to transform into data-driven agile organizations. The partnership with Informatica is an extension of Kapow Software's Big Data strategy making it simple to integrate, enrich and deliver unstructured content from any web-based data source, specifically those websites and cloud applications that are difficult to access.

To learn more about how your organization can start leveraging Kapow Software as part of your Informatica implementation and start bringing social media, web and cloud applications to the mix of your analysis and business intelligence efforts, visit Kapow Software at Informatica World booth number S5 or ask for a Kapow Katalyst in-depth demonstration at the Hand-on Lab.

About Kapow Software
Kapow Software rapidly integrates, synchronizes, and migrates any data and application inside the enterprise, in the cloud, or on the Internet. More than 500 customers, including Audi, Commerzbank, Intel, NetApp, and dozens of federal agencies rely on Kapow Software for Big Data, social media, cloud and web application integration, web intelligence, and mobile enablement, among other critical solutions. Discover how we can help your company, at www.KapowSoftware.com or call 1-800-805-0828.

Note: Informatica, PowerCenter, PowerExchange and the Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.