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LAS VEGAS, NV -- (Marketwired) -- 03/11/14 -- ITEX Conference & Expo -- Memjet, the global leader in digital color printing technologies, today announced that Kim Beswick, President of Memjet Office, will share expert insight on reseller strategies for next-generation printing and digital imaging at the annual ITEX Conference and Expo. Beginning March 12 in Las Vegas, the two-day event will bring together dealers, resellers, distributors, VARs, vendors and OEMs to learn about the evolving office market and the growing influence of IT services within the industry.

Beswick will outline the evolution of managed print and color printing strategies in the office print market and its effect on reseller revenue and profit. She will address common issues affecting profit margins, such as shrinking page volume and customer pressure to lower cost per page (CPP). Using specific examples and current pricing models, Beswick will then equip attendees with a framework to increase office color pages, through new technology choices, and drive the next wave of reseller growth and profit.

"Resellers need to revitalize their value proposition and explore new ways to deliver the benefits of improved document imaging, mainly through low-cost color printing, available on the market today," said Beswick. "Now that we're seeing a new surge in our economy, resellers must engage their customers to take advantage of the new value they can deliver through new technologies and shift from reducing cost to driving customer productivity top line customer outcomes."

What: Making Office Color Profitable and Relevant: New Strategies to Take You Beyond the Losing Cost Game
When: Wednesday, March 12,11:00 - 11:50am PT
Where: Rio All-Suite, Las Vegas Hotel & Casino, Las Vegas, NV
Who: Kim Beswick, President, Memjet Office

For more information on Memjet's color print solutions, please visit the following customer locations at the ITEX show:

• Memjet Resource Center - Booth #114
• Parts Now - Booth #609
• Image Star - Booth #421

For more information on Memjet, please visit http://www.memjet.com/.

About Memjet
Memjet is the global leader in color printing technologies that provide remarkable speeds and affordability. The company supplies technologies and components to OEM partners across the printing industry. Memjet maintains its corporate office in San Diego, and has offices in Dublin, Sydney, Taipei, Singapore and Boise, Idaho. The company is privately held. For more information, please visit www.memjet.com, 'Like' us on Facebook or follow us on Twitter @memjet.