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BOSTON, MA -- (Marketwired) -- 03/11/14 -- Attendware, the innovator of event management software solutions, today announced that BMW Melbourne has successfully adopted Attendware's free iPad app for event management, that enables event organizers to quickly and efficiently check-in attendees using iPads. This innovative app eliminates long registration lines and ensures a great first impression at the event. BMW Melbourne utilized the solution at the recent BMW Melbourne X5 Launch event.

Corporate events are core to building premium brands and creating a memorable experience for attendees is paramount to the event's success. Used for product launches, appreciation events for top tier clients and for sales team rallies, events provide the opportunity to showcase products and services to build brand loyalty. The Attendware free iPad app contributes to the attendee's first impression of this experience, creating a fast event check-in, alerting event organizers as soon as VIPs walk in the door, using attendee data to create seating arrangements, and grouping people with like interests, adding to the overall success of the event.

"The launch of the all new BMW X5 was the largest 2013 event for us at BMW Melbourne (Australia). From the very beginning we decided to count on Attendware's free iPad app to register our 500 attendees. And it was worthwhile. The app is simple to use -- our staff appreciated the neat look, large buttons and logical layout of the app. We were able to capture all customers and put in new walk-ins. At the end of the event, we could easily see who showed up and who did not so we could follow up our BMW Melbourne clients accordingly," said Laura Mariakinaite, Database and Marketing Coordinator at BMW Melbourne.

"Corporate events mean business and the Attendware free iPad app enables corporations like BMW Melbourne to streamline their high value events like the launch of the new BMW X5," said John Donnelly III, Chief Revenue Officer at Attendware. "With the Attendware free iPad app BMW Melbourne's staff was able to spend more time engaging with customers to build business rather than on event tasks."

About Attendware
Attendware provides online software that helps event organizers produce high quality events by simplifying and automating event management processes. The company's innovative software eliminates the time-consuming tasks of onsite event management and has proven to increase attendance, decrease event costs and free up onsite resources. Dalhousie University, Northeastern University, United Way, BMW, and the University of Virginia are just a few organizations that are using Attendware. The company is backed by .406 Ventures and is headquartered in Boston, Massachusetts. For additional information, please visit www.attendware.com.