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TORONTO, ONTARIO -- (Marketwired) -- 03/20/14 -- Adastra Corporation is pleased to announce an official partnership with Hortonworks, the developer of the market-leading open-source data platform based on Apache™ Hadoop®. The leading specialist in Information Management solutions and services, Adastra includes the Hortonworks Data Platform (HDP) as part of its arsenal to meet the Big Data challenges facing today's data-rich enterprise.

Headquartered in Toronto, Canada, Adastra is an expert provider of Big Data, data warehousing, business intelligence, master data management, and data integration services. Adastra knows that businesses are looking to leverage the true value of data assets. As data volume and complexity continue to accelerate, Adastra seeks out technologies and solutions that will help organizations achieve their Big Data goals.

"Flexibility and expertise are the keys to success in Information Management, a space that is rapidly evolving," says Darren Edery, CEO, Adastra Canada. "They go hand in hand, and just as Adastra succeeds by specializing in Information Management, we rely on our technology partners to perfect the tools we need to convert business vision into tangible, measurable reality. Hortonworks is a significant part of the toolset Adastra uses to deliver on the promise of Big Data for our customers."

"The innovation intrinsic to Hortonworks as they face down Big Data with a continually evolving Hadoop-based ecosystem reflects, on the technology side, the kind of innovation Adastra provides through applied solutions to leading companies," adds Nelio Lucas, SVP Technology, Adastra Corporation. "The application of the Hortonworks Data Platform alongside Adastra's proven methodologies will greatly extend our ability to meet and exceed our clients' expectations."

"We welcome Adastra to the Hortonworks System Integrator Partner Program and are happy to have the Hortownworks Data Platform become part of its existing tool box to provide customers with Hadoop-based Big Data solutions that help drive businesses forward," said John Kreisa, Vice President of Strategic Marketing at Hortonworks. "Adastra's expertise in Information Management and building and delivering intelligent, high-value enterprise solutions, coupled with Hortonworks Hadoop expertise, is exactly what customers and prospects need when embarking on their big data initiatives."

A significant synergy between the two companies is already occurring with Adastra's Big Data Test Drive Program which applies the IM business savvy of Adastra, the power of sister company Ataccama's rule-based engine, and the breadth of the Hortonworks Data Platform to effectively, efficiently, and quickly process structured, semi-structured, and unstructured data better than ever before.

About Adastra

Adastra provides Big Data, Business Intelligence, Data Integration, Data Warehousing, Data Governance and Master Data Management services and solutions to leading companies around the globe. Leveraging twenty years' experience across industries and technologies, Adastra bridges the gap between pressing business needs and technology consulting to protect existing investments and extend and unlock their business value. Intelligent solutions for superior performance