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BOSTON, MA -- (Marketwired) -- 05/15/14 -- MachineShop, the Internet of Services company, today announced it has named Ken Lynch as its new Vice President of Marketing, where he will be responsible for leading the company's marketing strategy, program execution and partner enablement. MachineShop delivers the power of the Internet of Services™ by providing new ways to engage with data sources including Internet connected devices, systems and applications in the global ecosystem of the Internet of Things.

With a passion for disruptive technologies, Lynch brings more than 20 years of marketing and product strategy experience with embedded technologies, developer solutions and business productivity applications. Most recently, Lynch directed marketing activities at ThingMagic, a division of Trimble Navigation where he was responsible for the positioning and program execution for radio frequency identification developer platforms and software solutions within Trimble's Advanced Devices business segment.

"With his expertise in marketing and product management for emerging technology companies, Ken's guidance will be extremely valuable and will make a significant impact on our sales and marketing strategies as we transform the way organizations and developers engage data, information and events in a hyper-connected world," said Michael Campbell, president and CEO, MachineShop. "Ken's proven track record will be instrumental in managing the company's growth today and in the future. We're thrilled to add him to our senior management team."

Earlier in his career, Lynch held marketing and product management positions launching pioneering products in emerging markets, including wireless LAN access and control solutions at BlueSocket, location-based services at PanGo Networks, RFID middleware at ConnecTerra (acquired by BEA), and the first commercial full-motion video and web conferencing solutions at PictureTel.

MachineShop provides a combination of API Interfaces -- available through private and public MachineShop Services Exchanges -- and standard, discrete, purpose-built services for data aggregation, data normalization, data enrichment, business logic and advanced service management capabilities.

Now developers and organizations have a simple way to interact with the hundreds and thousands of APIs and services that allow them to build, integrate and manage the Internet of Things, including tools, reports, analytics and controls. With MachineShop Services, developers no longer need to learn the underlying technology of how a device communicates but just need to use an API, which they already know how to use.

About MachineShop:
MachineShop provides the on-ramp to the Internet of Services where trillions of transactions will occur between billions of physical things and their interactions with other systems, applications and people. MachineShop's public or private Services Exchange allow customers to subscribe to thousands of unique, managed API-centric services regardless of whether they are developed by MachineShop, its customers or other third parties. For more information, visit www.machineshop.io or @MachineShopIO