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PROVO, UT -- (Marketwired) -- 06/25/14 -- Qualtrics today announced a powerful new tool in the Net Promoter® ecosystem -- the new, free Bain-certified NPS wizard designed for organizations of all sizes to collect accurate, real-time NPS scores, benchmarks and customer feedback data. The offering combines Bain & Company's world-renowned customer loyalty expertise with Qualtrics' enterprise survey technology platform. The Qualtrics Bain-certified NPS wizard is available as a free guideline to identify and benchmark accurate industry-specific Net Promoter Scores, empowering companies to gather the fast data and insights needed to improve the customer experience.

"Listening to the voice of the customer is business critical and NPS is an incredibly reliable customer loyalty metric that, when used correctly, has distinct benefits for companies and customers alike," said Ryan Smith, CEO, Qualtrics. "This new offering brings Bain's NPS expertise together with our robust technology platform in an industry-first solution that is powerful, yet accessible enough that anyone can use."

The Qualtrics Bain-certified NPS wizard helps organizations easily launch a functionally accurate NPS survey, allowing them to track and act on crucial voice of the customer feedback. Additionally, built-in reporting allows organizations to view and contribute to industry benchmarks and to understand how their business compares to others within the industry.

"For more than 10 years, hundreds of leading companies globally have been using NPS as a practical tool to help connect with customers and foster growth," said Fred Reichheld, Bain fellow and founder of the Net Promoter System (SM). "It's time that organizations big and small have the ability to accurately link customer feedback to real business outcomes. This new tool will build the foundation for smarter and better investment decisions."

"Getting consistent and reliable feedback from customers and making it available in the right ways to people in the organization is fundamental to success with the Net Promoter System," said Rob Markey, head of Bain's Global Customer Strategy & Marketing Practice. "This tool can help companies get that reliable feedback."

Supporting Resources

• Qualtrics on Social: Qualtrics Blog, Facebook, Twitter, LinkedIn, Instagram and Google+

About Qualtrics
Qualtrics is the world's leading enterprise survey technology provider. Qualtrics makes it easy to capture real-time customer, market and employee insights that inform data-driven business decisions. Enterprises, academic institutions, and government agencies rely on the Qualtrics platform to gather and understand customer satisfaction, NPS, customer experience, brand, market, and employee feedback.

Founded in 2002, Qualtrics serves more than 5,000 enterprises worldwide, including half of the Fortune 100 and 97 of the top 100 business schools. For more information and a free trial, visit www.qualtrics.com.

Net Promoter® and NPS® are registered trademarks and Net Promoter Score and Net Promoter System are trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld.