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SAN FRANCISCO, CA -- (Marketwired) -- 07/16/14 -- Oracle Marketing Cloud Interact 2014 -- Oracle (NYSE: ORCL)

News Summary
The rules of marketing have changed. Today's marketers have access to technologies that can simplify marketing, enhance customer centricity, and build meaningful and personalized relationships between ideal customers and brands. To promote excellence in modern marketing and recognize the world's most outstanding marketers, Oracle today announced the 2014 Markie Award categories, including new awards that reflect the evolving marketing landscape.

Key News Facts

• To promote excellence in modern marketing and celebrate outstanding marketers in both B2B and B2C disciplines, Oracle today announced award categories for the annual Markie Awards.
• This year, the European and North American Markie Awards will be presented during the Modern Marketing Experience Europe, in London, England, October 14-16, and feature a number of new categories to reflect the evolving marketing landscape.
• New categories include: Best Cross-Channel Marketing Program, Best Data Orchestration, Best IT/Marketing Collaboration, Best Social Campaign, and Content is King.
• Now in its eighth year, the Markie Awards recognize outstanding achievements and excellence in modern marketing. Previous winners include such well-known brands as Dell, ADP, and the Dow Chemical Company.
• Entries for the 2014 Markie Awards can be submitted now through August 22. Modern marketers can enter the awards at markie-awards.com.

Supporting Quotes

• "The Markies are a great way to celebrate the outstanding work of modern marketers who have developed innovative campaigns that simplify marketing, build a meaningful digital dialogue, and create ideal customers," said Andrea Ward, vice president of marketing, Oracle Marketing Cloud. "We're committed to evolving the categories of the Markies in step with the latest marketing technology developments in order to honor and showcase the best examples of modern marketing from around the globe."
• "Winning a Markie was an industry-level endorsement of our work. Stepping onto the stage to pick up the award boosted our team's profile internally and externally, and has provided new momentum for our journey to modern marketing," said Kim Yeatman, director, Marketing Operations & Analytics, Thomson Reuters.

Supporting Resources

• Markie Awards
• 2014 Markies Awards Categories
• Modern Marketing Experience Europe, Presented by Oracle
• Oracle Marketing Cloud Interact 2014: A Modern Marketing Experience
• #interact14 on Twitter
• Oracle Marketing Cloud
• Oracle Responsys
• Oracle Eloqua
• Oracle BlueKai
• Oracle Content Marketing
• Oracle Social Cloud

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

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