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SAN MATEO, CA -- (Marketwired) -- 07/23/14 -- Platfora, the #1 native Big Data Analytics platform for Hadoop, today announced it has been recognized as one of this year's hottest emerging technology vendors by CRN, the top news source for solution providers and the IT channel. The annual Emerging Vendors list identifies technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers.

"Big Data Analytics is a $7 billion opportunity for the IT industry as organizations of all sizes realize that traditional BI and data warehouses are not capable of analyzing and storing big data at a price and on a timeline that makes sense," said Ben Werther, founder and CEO of Platfora. "The editors at CRN have been tracking the forefront of the industry shift to Hadoop and next-generation analytics software. We are pleased to be recognized as one of the Emerging Vendors in this fast-emerging market."

The Platfora Big Data Analytics platform works natively, with data stored in Hadoop, to derive greater value from the combination of transactional, customer interaction and machine data. No matter how raw, structured or unstructured the data, or where it is located in the enterprise (Hadoop, legacy systems, etc.), business users can employ Platfora to quickly create a "lens" that allows them to instantly start working with stored data. This enables hundreds or thousands of employees to take over the role of the IT department in understanding and working with data to provide insights within hours rather than months in the areas of security, marketing, finance, operations and the Internet of Things.

"Solution providers are always on the hunt for the next big technology trend so that they can bring new solutions to their customers before they even know they need them. These vendors are on the forefront of IT innovation and are offering products and services that channel partners can use to stay ahead of the competition," said Robert Faletra, CEO of The Channel Company, publisher of CRN. "We congratulate 2014's Emerging Vendors for creating the next wave of technology that will drive the IT industry forward and for opening the door to new, unique solutions from the IT channel."

Companies included in CRN's 2014 Emerging Vendors list were founded in 2008 or later and are actively working with channel partners in North America. The list, along with information about each vendor, will be published in CRN's August 2014 issue and will also be available online at www.crn.com.

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.

About Platfora
Platfora is the #1 native Big Data Analytics platform for Hadoop. Platfora puts big data directly into the hands of line-of-business people through self-service analytics that help them uncover new opportunities that were once impossible or impractical across transaction, customer interaction and machine data. An interactive and visual full-stack platform delivered as subscription software in the cloud or on-premises, Platfora Big Data Analytics is creating data-driven competitive advantages in the areas of security, marketing, finance, operations and the Internet of Things. Leading organizations such as Citi, Comcast, DirecTV, Disney, Edmunds.com, Opower, Riot Games, Vivint and The Washington Post use Platfora. www.platfora.com

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