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EDISON, NJ -- (Marketwired) -- 07/28/14 -- Star Micronics America, a leading worldwide manufacturer of POS and customer engagement technology, will be exhibiting at the RSPA RetailNOW 2014 convention at Gaylord Palms Resort and Convention Center in Orlando, Florida from August 3rd through the 6th.

RetailNOW is the premier convention and expo for all professionals in the retail technology industry. The event is where the industry meets each year to become educated on new business trends, emerging technologies, and best business practices along with exploring a diverse exhibition of the latest products in the retail technology industry.

Located at booth #707, Star will be showcasing their new SMD2 cash drawer series and expanded Bluetooth and WebPRNT models for mPOS. Stop by the booth to learn more and also enter for a chance to win an Apple® iPad mini™.

Star is also excited to announce the release of its new white color option on select printers. "Image branding positively impacts retail store sales and drives customer loyalty," says Christophe Naasz, Director of Business Development at Star Micronics. "Star's white printers accent store décor and convey the values of the retail brand visually."

Representatives from Star will be involved with several events throughout the convention:

Monday, Aug. 4th at 10:15am: Please support Christine Duffy, Senior Sales Director, for her second term seat on the RSPA Board of Directors at the RSPA Membership Meeting. Your vote is greatly valued and graciously accepted.

Monday, Aug. 4th at 3:30pm: David Salisbury, Director of Global Marketing, is scheduled to run two educational sessions titled "Star Micronics Presents the Future of POS."

Wednesday, Aug. 6th at 10:00am: David Salisbury will be presenting "VAR's, Your Time is NOW!" as part of RSPA RetailNOW's Education Sessions.

Wednesday, Aug. 6th at 11:00am: Mike Hanson, Vice President, will take part in the VSR panel discussion, "The State of the Point of Sale Market."

Star Micronics will be sharing their booth with solution partners Aldelo, Givex, and TimeForge. Aldelo, makers of Aldelo Touch, an iPad® restaurant POS software, will demo its integration with Star's SM-T300i portable Bluetooth printer and DK-AirCash wireless cash management solutions. Givex, which offers cloud-based POS software and loyalty programs, will show their application integrated with Star's TSP650II LAN receipt printer. TimeForge, who specializes in labor management software for retail stores, restaurants, and the hospitality industry, will also show their solution using Star's AsuraCPRNT. To round out the booth, Star Micronics will feature tablet stand partners, including Heckler Design, MMF POS, and nCLOSE Enclosures.

To learn more about Star Micronics printers, visit www.starmicronics.com.

About Star Micronics America

Star Micronics America, Inc. is a subsidiary of Star Micronics Company Ltd., one of the largest POS and customer engagement technology manufacturers world-wide. Star Micronics also manufactures high-precision machine tools and precision parts. Star Micronics Company Ltd. is ranked as one of the Top 50 "Most Stable" Japanese companies on the Japanese Nikkei. For more information, visit www.starmicronics.com or call 800-782-7636.