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TORONTO, ON -- (Marketwired) -- 07/29/14 -- Hubba, the award-winning provider of enterprise-grade B2B software, has launched a new platform to connect brands and retailers for the purpose of sharing rich product information -- the first of its kind. Over $1 trillion of commerce is reliant on digital product information, yet according to CFI Group, only 25 percent of digital product information is correct.

Designed like many popular social networks, Hubba's cloud-based Product Information Network enables brand marketers and product managers to create detailed product profiles and then share those profiles with business contacts. Content can include images, video, documents, core specifications, marketing/promotions material, pricing and ratings, amongst others. More than just a place to store files, Hubba provides a central hub for all product content, enabling "publish once, share many."

"Brands are faced with an increasing amount of information to manage, an increasing amount of channels in which to distribute the information and an increasing demand from consumers to access this information," said Ben Zifkin, CEO of Hubba. "It is no wonder they have a hard time empowering business partners with comprehensive and current product information. This is critical to their business strategy since product content is the foundation that powers omni-channel commerce initiatives."

Unfortunately, today's industry is faced with either implementing large, costly enterprise solutions or brands are stuck trying to manage this information flow through email. "Being enterprise software veterans ourselves, we felt the industry needed a shakeup. So we created a new way to solve a mission-critical issue," continues Zifkin.

Hubba's Product Information Network acts as a single source of truth for brands, so they can curate their product content in one place and synchronize it to an infinite amount of business connections in real time. Joining the Hubba Product Information Network does not cost users anything and does not require complex implementation or any involvement from IT.

Hubba's Product Information Network is available today. Join for free at www.hubba.com.

About Hubba
Hubba is a venture-funded B2B technology company reimagining the world of enterprise soft-ware. Hubba has been selected as on the the Top 20 Most Innovative Companies in Canada (CIX), Top 3 Best New Startups (KPMG's Startup Awards) and Top 25 Up and Coming ICT Com-panies (Branham Group).

Since 2011, some of the world's largest brands have trusted Hubba to manage and share their product information. Hubba's Product Information Network allows for a light, simple, user-centric approach for individuals within a brand or retailer to get started sharing product information right away.

For more information, visit www.hubba.com.