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HASBROUCK HEIGHTS, NJ and REDWOOD SHORES, CA -- (Marketwired) -- 08/21/14 -- G3 Communications, based in Hasbrouck Heights, NJ, has published a report on how Plantronics (NYSE: PLT), a global leader in audio communications, has significantly improved its channel management programs, channel ROI, and channel data infrastructure with a cloud-based solution from Zyme, the leader in the rapidly expanding discipline of Channel Data Management (CDM).

The article in G3's Channel Marketer Report noted that "when vendors sell through channels, they sometimes don't have a clear picture of partner demand generation and sales performance" but, since implementing Zyme, Plantronics has been able to "align the correct data with the right channel partners -- providing the insight required to allocate incentives and commissions accurately," and its "channel sales data (has reached) 99 percent accuracy."

The full story in Channel Marketer Report can be accessed at http://bit.ly/Y4WTu6

"We knew we needed a more scalable solution, and the key catalyst was that the solution could provide us clean, accurate data on an international level," said Dave Marshall, a channel programs manager at Plantronics, as quoted in Channel Marketer Report. "We needed a solution that could collect all the data on Monday, and give us all the metrics by Tuesday." "Instead of chasing the data, we can actually chase the business (with Zyme). This is a major advantage for our sales teams; now all they have to worry about is closing their deals."

Using Zyme, according to Channel Marketer Report, Plantronics sales personnel now easily identify which resellers are creating business for the company so that they can be accurately paid the incentives they deserve based on validated performance. Previously, the publication reported, about 15 percent of Plantronics' channel data was inaccurate, blurring the company's view into its channels.

"No other CDM solution surpasses Zyme in global reach, accuracy, flexibility, speed of data collection, and return on investment," explained Ken Edwards, VP of Professional Services at Zyme. "With a global directory of 800,000 reporting channel partners in over 200 countries, and collecting more than 20,000 data feeds per week, only Zyme delivers the scale, guaranteed accuracy, and reporting speed that global enterprises require to optimize the performance of their extended channels."

About Zyme
Zyme is the global leader in the emerging channel data management (CDM) solution space, delivering the intelligence global companies need to accelerate channel sales and improve incentive program ROI. Zyme's flexible, cloud-based offering simplifies data collection and helps companies such as Dell, Symantec, and Logitech liberate the valuable intelligence locked in their channels. Zyme's solution is used to increase sales by responding to real-time, granular data from the channel to create better-targeted MDF, co-op and rebate programs, and achieve more effective partner segmentation. It is used to gain a deeper understanding of customers to improve regional sales performance and product planning. With a global channel directory of over 800,000 partners, support for a wide range of partner reporting formats, and a proven methodology for ensuring partner reporting compliance, Zyme's purpose-built CDM solution delivers results home-grown solutions can't. Zyme is headquartered in Redwood Shores, CA, with offices in Austin, TX, the UK and India. For additional information, visit www.zymesolutions.com.