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SAN FRANCISCO, CA -- (Marketwired) -- 09/09/14 -- InsideView, Inc., leading provider of Sales and Marketing intelligence solutions, today launched the InsideView Open Platform. InsideView Open contains the most accurate and complete company and contact information including data gathered from news, social media, relationships networks and financial sources to create a holistic view of every business. InsideView Open has an extensive API, which enables easy application integration to access this valuable intelligence anytime, anywhere. In addition, InsideView provides a collection of sales and marketing solutions applications built on the InsideView Open platform.

The InsideView Open Platform includes the following features:

• MTV (Multi-sourced, Triangulated, and Validated) a proprietary and patented data gathering and analysis technique
• Three areas of contact information needed to offer a complete view of your customer: trusted data, business connections and personal insights.
• InsideView Market Intelligence from Sales and Marketing applications, gathered through CRM and Marketing Automation systems or delivered directly in your applications through API access.
  
  

Companies including Box, Zuora and Egencia are leveraging the open platform -- fueling the informed enterprise movement by providing accurate, relevant data to their key business groups.

"We want to help create an informed enterprise. There is a growing need for meaningful customer and company engagements and InsideView Open can now be the source of that intelligence. We believe strongly that information is more powerful when it's open and shared. The prevailing momentum in the market now is to close up access to this type of information and we think that's the wrong direction. We are looking at the entire organization and how we can help make every engagement more relevant, timely and mutually beneficial," said InsideView CEO Umberto Milletti.

About InsideView
InsideView provides market intelligence to drive enterprise sales and marketing results. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 450,000 sales and marketing professionals, and in over 19,000 market-leading companies including Adobe, Box, Egencia, and Rosetta Stone. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit www.insideview.com.