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PALO ALTO, CA -- (Marketwired) -- 09/16/14 -- Aviso (www.aviso.com) today announced that RingCentral (www.ringcentral.com) (NYSE: RNG), a leading provider of cloud business phone systems, has deployed Aviso's Insights cloud application to gain deeper insight into its sales pipeline and drive revenue growth with confidence.
Following a successful IPO in 2013, RingCentral continues to grow rapidly and expand its business across the globe with its expanding sales representatives serving 300,000+ customers. As a result, a critical need that the executive management team identified was scalable, reliable analytical solutions delivering insights to help sales managers and sales reps exceed their quarterly targets. To do this, RingCentral's global sales operations team attempted to use data from Salesforce CRM to create custom models in Excel spreadsheets and custom reports and dashboards in business intelligence (BI) tools. But with large volume of deals on a quarterly basis, these approaches were not designed to deliver predictive and actionable insights to help RingCentral's sales team make decisions across its complex sales portfolio.
"Not having predictive capabilities was a major hole in our sales forecasting process," said Bill Dolby, Global Head of Sales Operations at RingCentral. "In just a matter of weeks, we were able to get up and running and get insights for our sales organization to systematically hit their targets."
Aviso's Total Revenue Intelligence approach uses advanced machine learning algorithms, data science, and portfolio management frameworks to generate scenarios, predict outcomes, and understand risks, enabling executives, sales management and sales operations with insights to make better decisions that drive revenue growth. Using data from Salesforce CRM, Aviso enables RingCentral to analyze its pipeline down to the sales manager and sales representative level, conduct weekly forecast reviews with key insights such as early warning signs and what-if scenarios to evaluate swing deals, and get key metrics to optimize the performance of the sales team.
"Aviso gives us a state of the art technology with powerful predictive capabilities that will continuously learn and grow with us over time," said Dave Berman, President of RingCentral. "We rely on Aviso to help us scale our fast growing business and maintain our market leadership."
"Aviso was founded on the idea to help enterprises make decisions more confidently," said K. V. Rao, Co-Founder and CEO, Aviso. "RingCentral is a perfect illustration of a fast-growing company using data to learn from history, improve sales productivity, and make important decisions to exceed targets."
About Aviso
Aviso is transforming the way that executives make decisions to manage revenue assets, mitigate risk, and refine forecasts. Aviso's Total Revenue Intelligence cloud applications use advanced machine learning algorithms and portfolio management frameworks to generate scenarios, predict outcomes, and understand risks, enabling CEOs, CFOs and all executives responsible for revenue to make better decisions that drive revenue growth. Founded in 2012 and headquartered in Mountain View, Aviso's investors include Shasta Ventures, First Round Capital, Cowboy Ventures, and Bloomberg Beta. For more information, visit www.aviso.com and follow us @avisoinc.
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