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SAN FRANCISCO, CA -- (Marketwired) -- 09/17/14 -- Birst, the global leader in cloud BI, announced today that CEO Jay Larson has been named to this year's Top 50 Midmarket IT Vendor Executive list, featuring the industry's most influential vendor executives who serve midmarket and midsize customers. The list shines a spotlight on the professionals driving one of the most important customer segments in the industry today.

Peers, colleagues, customers and partners nominated executives for their dedication to customer relationships, leadership and strategic thinking as well as demonstrated solution excellence. Larson has emerged as a leader in the software industry with more than 25 years of experience in the industry and a decade of bringing SaaS applications to the midsize customer market. As the CEO of Birst, Larson delivers successful strategic solutions to Birst's operational and go-to-market issues.

"I am honored to be recognized as one of the top midmarket and midsize IT executives," said Jay Larson, CEO, Birst. "At Birst we're committed to delivering an unparalleled cloud BI and analytics platform that puts the power of BI into the hands of people in the front lines of organizations. We believe that BI is not for the few -- but for the many. Together, our team works hard to make sure that our customers' needs are exceeded, regardless of whether they are in the midmarket or within large enterprises. It's that drive and determination that makes Birst the leader it is today and I am thrilled to be at the helm during this exciting time."

"The executives named and the companies they represent serve the midmarket with unwavering commitment, and are dedicated to creating solutions that meet the unique needs of this market," said Robert C. DeMarzo, Senior Vice President of Strategic Content, XChange Events. "Our Midsize Enterprise Summit is an ideal venue to honor these deserving leaders, and we congratulate each executive on their success."

The Top 50 Midmarket IT Vendor Executive list was unveiled at the Midsize Enterprise Summit (MES), September 14-16 at the Gaylord Texan Resort in Dallas, TX. In addition, the list of executives is featured in a slideshow on CRN.com, a leading source for IT industry news. Visit http://www.xchange-events.com/mes50 for access to the slideshow.

About Birst
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision -- up and down the org chart. Thousands of the most demanding international businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at www.birst.com and join the conversation @birstbi.

XChange Events
Part of The Channel Company family, XChange Events connects sellers and users of technology through a diverse number of live and virtual events, designed to help attendees share best practices, network with peers and gain exclusive market intelligence from industry editors and analysts. Organized into three categories, XChange Events offers channel events, IT executive events and on demand virtual events to address every aspect of today's evolving IT market. For more information, please visit: http://www.xchange-events.com/