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TORONTO, ONTARIO -- (Marketwired) -- 09/22/14 -- Affinity Systems, a world-class custom software developer, and Akendi Inc., a leader in user experience (UX) research and design, have announced a strategic partnership that optimizes their strengths to provide brilliant client solutions in software design and development.

This partnership is purpose-built to help clients capitalize on the interdependency between UX design and development while drawing on the deep knowledge that each company has in their respective fields. "The harmony between our processes provides clients with access to a high-functioning team each with deep expertise in our own field," said Hugh Hyndman, Managing Director of Affinity Systems.

Current industry trends show an increased demand for UX within the design and development of products and software. When UX is employed, it benefits companies by developing software with fewer usability issues, increased engagement, and higher uptake. Paired with Affinity's industry-leading technical expertise, the Affinity-Akendi partnership brings better end results to clients.

With deep knowledge in UX and usability testing, Akendi excels in creative, evidence-based design solutions that drive user engagement. "Affinity understands and ensures the integrity of our designs. They have a reputation for developing projects with superior performance and scalability," says Akendi President, Tedde van Gelderen. "Partnering with Affinity allows us to offer full-spectrum solutions to our clients." Affinity Systems has been a preferred development partner of Akendi offering superior software development services and unparalleled technical knowledge. "Having this partnership with Affinity just makes sense," adds van Gelderen.

Past joint projects have included: Royal LePage Commercial, Canada News Wire, Intelliresponse, Grey County, and the recently awarded project for New Brunswick Power.

About Affinity Systems

For 25 years, Affinity Systems has been building world-class custom software solutions. Affinity combines broad industry experience with deep technical knowledge to deliver unrivaled and insightful solutions that exceed expectations. Affinity has an extensive record of tackling complex software challenges from design and development through implementation and support. As a Microsoft and Kx Systems partner, Affinity's thoughtful and systematic approach to custom software solutions, business intelligence, big data, and software quality assurance has established it as an industry leader. For more information, visit www.affsys.com.

About Akendi

Akendi is a product innovation, user experience design and usability research firm. Uncovering insight about user behaviour, Akendi combines deep knowledge with inspired, creative design. The results are intentional product and service experiences that enable organisations to increase market uptake, engage users, and improve their experiences. Visit www.akendi.com for more information.