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COPENHAGEN, DENMARK -- (Marketwire) -- 05/29/12 -- Sitecore, the company that has redefined Web Content Management, today announced that Oriflame, an international beauty company selling direct, has chosen Sitecore's Web Content Management and digital marketing solutions for localizing Web content and marketing campaigns across several countries and languages and to provide consistency across Web properties.

"Sitecore's broad choice of capabilities will further enable our marketing and IT teams to rapidly and successfully implement, manage and measure our global online strategy," says Marcus Fogel, global online director, Oriflame. "Sitecore's Web CMS will give Oriflame the ability to use one consistent look and feel across all websites with localized content and offers. Advanced workflow capabilities and an intuitive interface will provide an easier, more efficient process for managing content and will decrease production time."

As Oriflame is present in more than 60 countries, it needed a solution that can centralize its Web properties and provide translated content. Working with a Sitecore partner, Internet Projekt, Sitecore was chosen for its .NET environment, and advanced multi-lingual capabilities.

Learn more about Sitecore's Web CMS and Digital Marketing Solutions.

About Oriflame
Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through a sales force of approximately 3.6 million independent Oriflame Consultants, who together create annual sales of around EUR 1.5 billion. Oriflame offers the leading business opportunity for people who want to start making money on day one and work towards fulfilling their personal dreams and ambitions through its unique business opportunity concept -- Make Money Today and Fulfil Your Dreams Tomorrow™. Respect for people and nature underlie the company's operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, Austrian Airlines, CA Technologies, Ergo Insurance Group, Heineken, ISS, Lloyd's of London, Microsoft, National Suisse, Nivea, Royal Gazelle, Thomas Cook and Visa Europe.

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