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MOUNTAIN VIEW, CA -- (Marketwire) -- 05/29/12 -- Pure Storage, the all-flash enterprise storage company, today announced that it has been selected as a winner for Red Herring Top 100 Americas Award, a prestigious list celebrating the 100 leading private technology startups in the North American business region. These startups are recognized for their innovations and technologies in their respective industries.

Red Herring's Top 100 Americas list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo!, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"We're thrilled to be selected as a Red Herring Top 100 Americas winner and recognized as one of the most promising and innovative startups in the nation," said Scott Dietzen, CEO, Pure Storage. "For over two years, Pure Storage has been enabling enterprises to harness the power of flash in the mainstream enterprise for less than the cost of traditional disk-based arrays. This recognition by Red Herring provides further validation that the Pure Storage FlashArray is poised to have a tremendous impact on the enterprise and storage market at large."

Pure Storage's FlashArray is the industry's first all-flash enterprise array, combining the performance, density and power of flash with enterprise array features including high availability, out-of-the-box compatibility, and enterprise class scalability all for less than the cost of disk-centric arrays, including performance disk, flash retrofits, and flash/disk hybrids. The FlashArray is ten times faster, and ten times more space and power efficient than disk arrays, making it ideal for high-performance workloads that include server virtualization, virtual desktop infrastructure (VDI) applications, database applications (such as Online Transaction Processing (OLTP) and real-time analytics), and cloud computing.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Pure Storage embodies the vision, drive and innovation that define a successful entrepreneurial venture. Pure Storage should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Americas.

About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage:
Read the blog: www.purestorage.com/blog
Follow on Twitter: www.twitter.com/PureStorage
Visit on Facebook: www.facebook.com/PureStorage

The Pure Storage and "P" logos, Purity Operating Environment, Pure Storage FlashArray, and RAID-3D are all trademarks of Pure Storage, Inc. Other trademarks or names referenced in this document are the property of their respective owners.