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SAN FRANCISCO, CA -- (Marketwired) -- 10/30/14 -- PowWow, Inc., an innovator in enterprise application transformation, today announced its appointment of Larry Ruth as vice president of sales. The move adds a new executive member to PowWow's leadership team, and comes on the heels of the company's recent funding announcement. PowWow is the only vendor that transforms any enterprise application for any mobile device with zero coding, resulting in a rich, native experience.

"The demand for mobile access to key business applications continues to grow in many large enterprises and these companies are quickly learning how difficult it is to migrate these applications," said Larry Ruth, vice president of sales of PowWow. "I look forward to joining PowWow at such a pivotal time in the evolution of mobile technology. The PowWow solution completely changes the game for these companies, allowing their IT organizations to respond very rapidly to the demands of their workforce."

Ruth brings more than 25 years of sales and leadership experience, along with a winning track record in the enterprise sales arena at both startups and established companies. He joins PowWow from Oracle, where he was responsible for driving large scale enterprise solutions to Fortune 500 organizations in a variety of vertical markets. Prior, Ruth held several vice president, director and senior-level positions at organizations including Chordiant Software, Kana Software, Verint Systems and Fujitsu, to name a few.

At PowWow, Ruth will be a key asset, working to develop and grow the company's sales and revenue engine, with a focus on pipeline development and new customer acquisition. His appointment marks another step for PowWow as it scales to meet growing business demand for enterprise application transformation.

"As we accelerate our company growth, having an experienced leadership team is critical," said Andrew Cohen, CEO of PowWow. "We are excited to welcome Larry Ruth to PowWow, and his addition will be crucial to support our fast growing customer base as more enterprises realize the benefits of enterprise application transformation."

About PowWow, Inc.
PowWow is an innovator in enterprise application transformation. PowWow empowers enterprises to transform any application -- Web, Windows, packaged or custom -- for any mobile device with zero coding, resulting in a rich, native user experience. Its server-based architecture and scalable infrastructure are purpose built for the enterprise.

PowWow is a fast-growing, venture-funded startup based in San Francisco. You can find PowWow at www.powwowinc.net and follow us on Twitter at https://twitter.com/mypowwow.