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CHARLOTTE, NC and BURLINGTON, MA -- (Marketwired) -- 11/04/14 -- In today's world of big data, marketers have the opportunity to capture every click, view, open, impression and tag. It's easy to be intimidated by both the technologies and the methodologies needed to better engage with consumers. On Wednesday, November 5th, Susan Connors, Executive Vice President of Consumer Solutions for Quaero, will join other industry luminaries at the 2014 Marketing Technology Summit (M-Tech Summit) to discuss the latest in marketing technology innovations and how marketers can start putting them into practice. To learn more about the event visit www.mtechsummit.com or follow the event hashtag on Twitter #MTECH14.

• Session title: "Up Close and Personal: Technology's Undeniable Impact on Individualization"
• When: Wednesday, November 5, 2014 at 12:30 PM (Eastern Standard Time)
• Where: Boston Common Hotel & Conference Center, 40 Trinity Place, Boston, MA
• Who: Susan Connors, Quaero's Executive Vice President of Consumer Solutions

Session Overview:
For those companies looking to improve personalization, success depends upon both technology and technique. Enterprise personalization done well will be a key differentiator in this age of the consumer, but given the overwhelming volumes of digital data flowing into any given organization, it is not easy to do. During this session, Susan will discuss the three key ingredients needed to drive personalization and ultimately increase customer engagement.

To learn more about Quaero, our clients, or to join our award winning team visit http://www.quaero.com.

About Quaero
At Quaero, we help our clients build long-lasting, profitable relationships with their customers.

Our scalable customer data management platform and advanced analytics capabilities ensure that insight derived from data guides every interaction across all channels. The result: better engagement, richer experiences, and increased customer value.

We are proud to partner with some of the best companies in the media, consumer, telecommunications, and life sciences industries. To learn more about us and the work we do, please visit Quaero.com, follow us on Twitter or like us on Facebook.