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SAN FRANCISCO, CA -- (Marketwired) -- 01/27/15 -- BrightTALK, the powerful marketing platform that is accelerating business and professional growth through videos and webinars, announced today the release of the 2015 BrightTALK Webinar Benchmarks Report. The insights from the report were generated from the thousands of webinars on the BrightTALK platform in the past year.

Highlights and analysis will be discussed in a live webinar on January 29 at 9am PST, presented by Kaitlin Stich, Senior Marketing Manager at BrightTALK. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

• How to plan webinar promotions
• What to expect during a live webinar
• What features are driving the most engagement
• How to utilize webinar data to convert leads to opportunities

"Webinars offer a proven method of reaching and qualifying unlimited audiences in the buying cycle," said Cameron Jahn, Director of Product Marketing at BrightTALK. "This rich set of data provides best practices for companies of all sizes looking to maximize the impact of their marketing programs and extend the reach of their messaging."

The presentation is free to attend and available live and on demand. The report will be available for download at the session.

Register here: https://www.brighttalk.com/webcast/1166/140089