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SAN FRANCISCO, CA -- (Marketwire) -- 05/31/12 -- Aria Systems, the leading provider of cloud billing and subscription management solutions, today announced several significant, new capabilities for the Aria Salesforce.com Connector, which build upon the combined strengths of the Aria Subscription Billing Platform and the Salesforce CRM platform to make it easier for businesses to manage their recurring revenue and the entire subscriber lifecycle.

The Aria Salesforce.com Connector enables Salesforce CRM users to access Aria Systems' easy-to-use subscription management capabilities while leveraging the power of Salesforce.com. This combined solution builds on and extends Aria Systems' current integration with Salesforce.com to deliver real-time, automatic synchronization of account and entitlement information; replication between Aria Systems and Salesforce.com products; customer activity tracking from initial quote through inbound revenue; subscription management and more.

The enhanced Aria Salesforce.com Connector includes:

• Improved user interface (UI) and workflow, which provides users with more intuitive management functions in Salesforce; better representation of Aria Platform plans in Salesforce and consistency between Salesforce rules and Aria Platform rules.
• Improved quote creation, which enables users to develop quotes for new and existing accounts; set up quote versioning and emailing; create custom rates and select alternate rate structures; plan relationships and calculate MRR/ARR on quotes.
• Improved plan and service management, which allows users to change the quantity/rates of purchased plans and delete and upgrade plans.

"We're looking forward to leveraging these new capabilities in the enhanced version of the Aria Salesforce.com Connector," said Randy Lindsey, vice president of Marketing, Main Street Broadband. "Since deploying the Aria Salesforce.com Connector, we've been able to optimize our subscription and billing processes while also gaining increased visibility into our customers -- all of which have helped fine-tune our business."

"Subscription billing and management is a key strategic capability that needs to integrate seamlessly within organizations' front and back offices," said Tom Dibble, president and CEO, Aria Systems. "For those organizations that need to connect the Aria Platform to their Salesforce CRM solution, our connector makes it easy to manage the entire subscriber lifecycle -- from customer acquisition to recurring billing to ongoing customer care -- directly from Salesforce.com. This new version will provide them with access to an even richer set of capabilities."

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About Aria Systems®
Aria Systems is the leading provider of cloud billing and subscription management solutions for Global 2000 companies. The Aria Subscription Billing Platform is the industry's only advanced subscription billing solution capable of managing the entire subscriber lifecycle for all recurring revenue models as a company grows and expands its business. Disney, Pitney Bowes, Ingersoll Rand, DreamWorks, EMC, Internap, VMware, Taleo, and Hootsuite all rely on Aria Systems for fast time-to-market, low operational costs, and monetization flexibility.

Aria Systems and the Aria logo are registered trademarks of Aria Systems, Inc. All other trademarks are the property of their respective owners.