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SAN FRANCISCO, CA -- (Marketwire) -- 06/05/12 -- ON24, Inc., the leader in webcasting and virtual event solutions, announced today a new corporate strategy based on a transformative virtual communications platform (VCP) that is a first-of-its kind solution for enterprise communications and marketing that significantly increases the ROI of virtual communications.

"With the Virtual Communications Platform, we are both creating and expanding this category," said ON24 CEO Sharat Sharan. "With this platform approach, we are no longer providing just webcasting and virtual environment solutions -- we are integrating all of our applications into a single platform that makes it incredibly easy to create, distribute and consume content and measure program efficiency."

The platform consists of these four components:

• Create
  • Creating live, on-demand webcasts in just a few minutes
  • Empowering the business user with do-it-yourself solutions and greater control
  • Providing unparalleled content development ease of use
• Distribute
  • After the content is created, easily distributing and sharing the content via channels, virtual events and/or virtual environments
• Consume
  • Facilitating content consumption with mobility, no downloads and anywhere, anytime access
• Measure
  • Quantifying results with robust analytics and measurement capabilities
  • Measuring results and ROI of a variety of components, from the engagement level of a prospect to training program efficiency

Webcast Elite Marketing Edition

With the launch of the Virtual Communications Platform, ON24 is also announcing the availability of a Webcast Elite marketing solution featuring channel auto-publishing. This new edition provides a turnkey webcasting solution that fully integrates with marketing automation platforms and enables the creation and publication of live webcasts.

With Webcast Elite, customers can produce professional-quality, fully branded webcasts that deliver an engaging and interactive user experience, quickly and easily from the user's computer. "With the new, optional Marketing Edition, users can easily publish and syndicate content and integrate seamlessly with marketing automation platforms to close the demand generation loop," Sharat explained.

With the My Channel feature, publishing and syndication of webcasting content is automatic with easy and intuitive controls. Users can brand their own webcast listing and then share with audiences so that they can access the content. In addition, users can embed the webcast channel listing in web pages and email campaigns, for example, to broaden reach and maximize content use.

Future editions will include a training edition integrated with LMS systems and an event/town hall edition optimized for live all-hands meetings and announcements.

"Ours is the virtual communications platform for business," Sharat continued. "Unlike other communications alternatives, our enterprise-scale platform is ROI-driven and highly secure -- the ideal solution for companies with a global communications agenda."

About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 communication platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.