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BELLEVUE, WA -- (Marketwired) -- 10/11/13 -- Visible Technologies, the leading provider of social media monitoring, analytics and engagement for enterprise business marketers and agencies, today announced a free webinar that will delve into what drives true advocacy for brands and how companies can amplify genuine and organic social activism. During the webinar, Irfan Kamal, SVP of digital/social strategy at Ogilvy, and Michelle Vangel, director of Insight Services at Visible, will discuss what true passion is, its value and why some brands are largely failing at driving brand advocacy.

"How to Build a Global Passion Brand"
When: Wednesday, October 16, 2013 at 1:30pm ET / 10:30am PT

Who: The webinar, hosted by Visible Technologies, will feature Irfan Kamal, SVP of digital/social strategy at Ogilvy, and Michelle Vangel, director of the Insight Services team at Visible. With over 15 years of digital and product experience, Irfan works with leading entrepreneurs and Fortune 100 brands as a product development, strategy and marketing executive. Michelle has over 15 years of experience working with Fortune 1000 clients in developing social media strategies and digital research.

Where: To register for the webinar, please visit: How to Build a Global Passion Brand

What: During this webinar, Irfan and Michelle will help marketers understand how brand advocacy works and why it is critical for driving real business value. The two of them will discuss what drives true advocacy and how marketers can set a plan for moving forward using best practices from Ogilvy's research. Based on Ogilvy's recent research, social shares drive action at a rate as high as 10x that of paid impressions. Irfan and Michelle will also discuss how true brand advocacy can enable and amplify organic and genuine word of mouth, translating into financial value.

The webinar will also answer questions including:

• What is true passion and why is it so valuable
• Why brands are largely failing at driving advocacy in social media
• Which brands excel at driving passion
• How marketers can build passion through everyday market interactions

About Visible Technologies
Visible Technologies® is the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible's patented platform -- Visible Intelligence® -- and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI. Learn more about Visible at www.visibletechnologies.com.

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