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NEW YORK, NY -- (Marketwired) -- 07/07/14 -- PointRoll announced today that digital sales veteran Hal Trencher has joined the company as Senior Vice President of Sales. He will be tasked with expanding the company's customer base by furthering the adoption of PointRoll's industry-leading intelligent ad management platform.

With extensive, proven experience navigating the cutting edge of the entire media landscape, Trencher will play a critical role in growing PointRoll's brand-focused mobile, social and video businesses, guiding advertisers as they increase their attention to those emerging channels. He will also focus on fortifying a proactive sales presence, advancing PointRoll's mission of delivering relevant communication in every ad.

"Hal is an industry leader with a proven track record of directing growth and building exceptional culture within every sales department he touches," said Mario Diez, CEO of PointRoll. "He has an incredibly keen understanding of the entire advertising landscape, particularly the application of technology, and how it intersects with media and creative. His long history of formulating deep business strategies for brands and publishers is a tremendous asset for PointRoll and our clients."

Trencher was most recently the SVP of National Sales for Vevo, where he managed sales for the ad supported music video platform. Prior to that, he was Director of Sales at AOL. In his eight-year tenure at Yahoo, he led sales for sports, entertainment, broadband and video. His traditional advertising experience includes stints as the SVP of Sales and Business Development at Sports Illustrated Television and serving as VP of Sales for CBS Sports.

"PointRoll's products, technology, and focus on innovation make it the preeminent resource for anyone buying or creating digital advertising," said Trencher. "I'm excited to connect with brands and agencies to advance the combination of data and creative, and demonstrate how PointRoll's platforms will bring them into the next age of advertising."

The news first appeared in MediaPost.

About PointRoll Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.