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SAN FRANCISCO, CA -- (Marketwired) -- 02/04/14 -- The API Strategy & Practice Conference today announced eight new high-profile speakers from The Absolut Company, APIs for Good, Eventbrite, IBM, Klout, Twitter, Waag Society and webshell.io for the conference, to be held in Amsterdam, March 26-28, 2014. The event, Scaling in the API Economy, is the first API Strategy Conference in Europe. This will be the third edition of the conference and the first to be held in Europe.

The speakers join keynote, fireside chat and panel program presenters from Raspberry PI, Layer7, Runscope, and Rackspace, among others. The new additions are Eva Sjokvist, Marketing Solutions and Interactive at The Absolut Company; Frank Kresin, Research Director at Waag Society; noted API expert and entrepreneur Mehdi Medjaou; IBM API Evangelist, Laura Heritage; Renaud Visage, CTO of Eventbrite; Kat Borlongan, of APIs For Good; Developer Advocate at Twitter, Romain Huet; and Tyler Singletary, Developer Evangelist at Klout. The full list of speakers can be found on the official website. The full program with tracks and topics will be announced soon.

"From the first conference in New York to the most recent in San Francisco, we've been gathering industry leaders and luminaries to share their insights and experiences as they transform products, services and business models in the API Economy," said Kin Lane of API Evangelist. "There is so much opportunity and the momentum continues to build. We're very excited to hold the event in Europe and expand our collective scope internationally to deliver a program that is equal parts useful, thought-provoking and exciting."

Early bird ticket sales are ending soon. Register here before February 21, 2014 and save EUR 200. The event will be held at the historic Beurs van Berlage, in the center of Amsterdam. Designed as a commodity exchange by architect Hendrik Petrus Berlage and completed in 1903, it is now used as a venue for concerts, expos and conferences.

About The API Strategy & Practice Conference
Application Programming Interfaces (APIs) are changing the face of digital business by enabling new business and technical strategies across many industries. The API Strategy & Practice Conference offers a unique program of keynotes, panels and themed sessions to provide insights into the potential of APIs, best practices, and how to craft a successful API strategy. The inclusive, community supported conference series focuses on what works for API creators and consumers alike by bringing industry leaders together in one forum. Now in its second year, the fourth conference will be held in March 2014 in Amsterdam. The conference is co-organized by 3scale and API Evangelist and is made possible by the generous support of the event sponsors. http://www.apistrategyconference.com

About API Evangelist
API Evangelist is run by Kin Lane, a technology professional with an obsession for Application Programming Interfaces or APIs. His blog at API Evangelist chronicles API evolution and seeks to provide insights and best practice from both a technical and business perspective. He also writes at APIVoice. http://apievangelist.com/

About 3scale
3scale, the API Management Experts, provide a comprehensive solution that makes it easy for API creators to package, distribute, manage and monetize APIs to internal and external third parties. 3scale's SaaS infrastructure is flexible, secure and web scalable, and enables the distribution of a company's data, content or services to multiple devices or mobile/web applications, as well as the ability to easily productize APIs. Since 2009, more than 100,000 developers are consuming more than 300 APIs exposed using 3scale. Customers span the Fortune 500, government, academia, and startups including Johnson Controls, SITA, Transport For London (TFL), UC Berkeley, Skype, Wine.com among others. For more information visit www.3scale.net

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