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SAN RAMON, CA -- (Marketwired) -- 05/09/13 -- evolphin Software, the leader in creative process management, today announced new workflow features for its flagship Digital Asset Management (DAM) product, Zoom. The new functionality eases the implementation of workflow automation and project management, simplifying management of the creative process.

The new release includes an "auto task" feature to automate and standardize common tasks such as transformations, notifications and integration with other key business platforms. Also included are job and task-specific metadata that enhance Zoom's reporting capabilities, as well as a management dashboard to provide real-time analytics on project progress. These features provide organizations with complete control of the creative process, reduce project costs, and eliminate bottlenecks that jeopardize timely completion of creative projects.

For organizations that rely on creative production for revenue, a nimble DAM solution is critical for business. The features of Zoom Workflow increase efficiency and reduce costs: integrating Zoom Workflow with the Zoom DAM features can reduce project turnaround times by approximately 50 percent when compared with conventional DAM solutions, and can also cut the amount of time a creative employee spends on low-value tasks by several hours per week. Providing a flexible platform to properly manage creative processes, Zoom Workflow establishes Zoom as the "operating system for the creative organization."

Key Zoom Workflow Features

• An intuitive interface empowers non-technical members of the team to easily create a project, start a workflow, and track it in real time.
• Integration with Zoom DAM enables project assets to flow seamlessly throughout the production process.
• Organizational, project and task-level information to track, manage and report on the key metrics that enables a creative organization to function efficiently and effectively.

"The introduction of new Zoom Workflow features demonstrates evolphin's continued commitment to addressing the pain points of the creative workforce," says Rahul Bhargava, founder and chief technology officer of evolphin Software. "One of the major roadblocks our customers experience is managing a highly iterative workflow process. Zoom is the only solution that provides an iterative workflow engine that integrates traditional digital asset management, asset versioning, and business analytics -- written specifically for the creative professional."

Pricing and Availability
Available and supported worldwide, Zoom is sold in a variety of licensing plans. Contact evolphin for pricing information.

About evolphin Software
evolphin builds innovative products and services for diverse verticals including media, advertising, eLearning, broadcasting and the gaming space, helping their customers become leaders in today's global and very competitive marketplace. The company delivers a complete applications solution that will integrate with existing business support systems applications while managing the total lifecycle of any digital asset from idea to final delivery. evolphin is the operating system for the creative organization; the products are visually intuitive, cross-platform and together provide an intelligent toolset for managing digital asset workflows, versioning and archiving, all supported by detailed analytics that provide more visibility than ever into the creative process. For more information on evolphin Software, please call (888) 386-4114 or visit www.evolphin.com