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JACKSON, WY -- (Marketwired) -- 07/21/14 -- Vartopia, a leading provider of solutions to the information technology channel, announced today it has been recognized as one of 2014's hottest emerging technology vendors by CRN, the top news source for solution providers and the IT channel. The annual Emerging Vendors list identifies up-and-coming technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers.

Vartopia helps both solution providers and vendors optimize the impact of deal registrations. Recently launched, Vartopia Nova is a deal registration platform integrated within Salesforce.com that helps IT vendors manage and operationalize the entire deal registration process. Vartopia Nova simplifies deal registration, identifies lost revenue, and helps partners accelerate time to revenue and improve profitability. Nova can be used as part of Vartopia Galaxy -- the IT industry's only multi-vendor deal registration platform, which has processed over 250,000 deal registrations, worth more than $34 Billion in opportunity value.

Vartopia Galaxy enables resellers and solution providers to submit, manage and measure all their deal registrations with participating vendors on a single screen, maximizing their ability to take advantage of partner program benefits. Galaxy provides analytics to measure each vendor's performance and increase solution provider profitability.

Over 150 of North America's best resellers and solution providers and a growing list of IT vendors including APC, Cisco, Dell, EMC, HP, Microsoft, NetApp, Stanley Healthcare, Symantec, VMTurbo and VMware leverage Vartopia Galaxy.

"Solution providers are always on the hunt for the next big technology trend so that they can bring new solutions to their customers before they even know they need them. These vendors are on the forefront of IT innovation and are offering products and services that channel partners can use to stay ahead of the competition," said Robert Faletra, CEO of The Channel Company, publisher of CRN. "We congratulate 2014's Emerging Vendors for creating the next wave of technology that will drive the IT industry forward and for opening the door to new, unique solutions from the IT channel."

"We're gratified by CRN's recognition of our efforts to help the industry maximize profitable relationships," noted Michael Reilly, CEO of Vartopia. "We're really excited to be providing vendors increased visibility to partner registered opportunities, and the ability improve their operational efficiency while also improving their partners' utilization of deal registration benefits."

Companies included in CRN's 2014 Emerging Vendors list were founded in 2008 or later and are actively working with channel partners in North America. The list, along with information about each vendor, will be published in CRN's August 2014 issue and will also be available online at www.crn.com.

About Vartopia
Vartopia provides solutions to the information technology channel designed to help maximize the value of channel incentive programs for all stakeholders. We have a series of interconnected software products that make up the Vartopia Universe. Many of our industry's leading technology Vendors, Distributors, Resellers and Solution Providers use the Vartopia Universe to increase their channel revenue by reducing operational complexity and improving visibility.

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.