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SAN FRANCISCO, CA -- (Marketwired) -- 09/11/14 -- InsideView, a pioneer in Market Intelligence, has unveiled four new InsideView Open API use cases on the heels of its InsideView Open platform launch. The new capabilities are made possible through strategic API Partners including, Salesfusion, Fliptop, Scribe Software, Armanino and RepMatrix, powered by Badger.

Salesfusion stands out among cloud-based marketing automation vendors for its ability to provide relevant, contextual information to sales by delivering a superior lead nurturing and engagement marketing automation platform. It is using InsideView's API to enrich its clients' leads within the Salesfusion platform, enabling clients to score, route and act on their leads more effectively. The enriched information is then passed to Salesfusion's clients' CRM systems, enabling sales to more effectively engage with qualified prospects.

"We're thrilled to be working with InsideView, as this new integration gives our customers an easier way to enhance prospect data without bothering them to fill out long website forms when requesting a piece of content or other information," said Bentley Hines, VP of Alliances at Salesfusion. "This will also decrease form abandonment for our customers and therefore increase lead flow."

Fliptop employs predictive data science to generate meaningful sales lift for its clients. It is marrying InsideView's API with its clients' internal data to create the best possible predictive customer model. The result is increased lead-to-opportunity and closed-won rates, as well as increased marketing campaign effectiveness and more accurate revenue forecasts. Fliptop chose to work with InsideView after doing an exhaustive "bake-off" among data providers. According to Doug Camplejohn, CEO, Fliptop, "InsideView was the clear winner."

Scribe, an established global provider of data integration solutions, and Armanino, a Gold Certified Microsoft Partner and a national CPA and management consultancy, are using the InsideView Data API suite to automatically enrich and enhance Armanino's customers' CRM systems and regularly update their CRM information to maintain data currency and accuracy.

"By using Scribe's new InsideView Connector, the integration into our customers' Microsoft Dynamics CRM environments was accomplished in a fraction of the time it would have taken to build the code from scratch," said Scott Mangelson, CRM Practice Leader at Armanino.

RepMatrix, a software technology company that creates SaaS, CRM and Mobile sales efficiency solutions for the OEM Manufacturing industry, uses InsideView's API to enhance Badger's mapping and scheduling application for manufacturers' sales reps. Further, RepMatrix integrates InsideView's API into its online sales platform to maximize reps' productivity and efficiency in the field.

"Because of InsideView, we're no longer just a mapping software, we're now an intelligent mobile sales platform that helps sales reps get their products into retailers, through RepMatrix," said Steve Benson, Director of Customer Advocacy at Badger Mapping Solutions.

To learn more about InsideView's API, please visit www.insideview.com/api. To connect directly with any of these partners and to learn more about their applications, please visit www.salesfusion.com, www.fliptop.com, www.scribesoft.com/insideview, www.amllp.com or www.repmatrix.com.

About InsideView
InsideView provides the Market Intelligence you need to connect you with your target market and win their business. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 450,000 sales and marketing professionals, and in over 19,000 market-leading companies including Adobe, Hub International, Franklin Covey, O'Neal Steel. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit www.insideview.com.