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SCHAUMBURG, IL -- (Marketwire) -- 06/14/12 --

What:
Ripin Checker, Director of Intelligent Device Solutions, and Mike Mullany, Director of Business Development at Flexera Software, will present a session on enabling device features and capacity using embedded software at The Freescale Technology Forum Americas in San Antonio, Texas.

The session will focus on how intelligent device manufacturers can drive increased revenue by enabling capacities and capabilities on devices, whether they are implemented in hardware, firmware or software. In addition, manufacturers can lower inventory costs and complexity by reducing the number of hardware variations, while still offering a variety of models to multiple markets at different price points.

Attendees will learn about ways to create incremental revenue streams by enabling devices, software applications and feature enhancements as well as enable their end customers to electronically manage and service feature and capacity requests on-demand.

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Why:
As the market for hardware becomes increasingly commoditized and squeezed by global competition, intelligent device manufacturers must simultaneously cut manufacturing costs, create more efficient, flexible and responsive supply chains, and uncover new revenue streams. Embedded software has emerged as a key strategy to do so. And software licensing and entitlements are the enabling technology empowering intelligent device manufacturers to productize, monetize and protect their intellectual property in embedded software.

When:
Enabling Device Features and Capacity Using Embedded Software
Thursday, June 21st, 2012
11:30 am CT

Where:
JW Marriott San Antonio Hill Country Resort & Spa
Grand Oaks Ballroom N
23808 Resort Parkway
San Antonio, TX 78261

About Flexera Software:
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions -- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization -- to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. For more information, please go to: www.flexerasoftware.com.

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