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NEW YORK, NY -- (Marketwired) -- 10/15/14 -- Strata + Hadoop Conference -- Platfora, the #1 native big data analytics platform for Hadoop, today introduced Platfora 4.0 with advanced visualizations, geo-analytics capabilities and collaboration features that empower cross-functional teams to work iteratively with data at scale, garnering valuable insights to make better-informed business decisions at a fraction of the time that it once took.

"While it seems obvious that an organization should be able to work with all of their data, the current reality is, most are only capable of analyzing just the tip of their data iceberg and can't work the newer and more valuable forms of big data," said Ben Werther, founder and CEO of Platfora. "Organizations are losing competitive advantage and exposing themselves to undue risk because their last-generation BI tools can't handle the growing volumes and varieties of machine, transactional and customer interaction data."

Platfora Big Data Analytics is the only complete, end-to-end big data analytics platform on the market, with a native-Hadoop infrastructure that enables analysts, business professionals and data scientists to instantly access and drill down into the rawest forms of petabyte-scale data without the need for IT support. While most analytics vendors say they work with any variety or volume of data, a recent survey from Luth Research found that 52% of analytics users trying to work with big data must break it down into smaller parts to analyze it*, causing additional data preparation and modeling tasks that slow down time to insight.

What's New in 4.0 - Geo Analytics, Advanced Visualizations, Insight Delivery and Interactivity at Big Data Scale
To make big data analytics more accessible beyond the most technical professionals, Platfora Vizboards provide an interactive, visual analytics experience that all roles in the organization -- from CEO to data scientist to marketer -- can use to explore and collaborate on analyses.

Platfora Big Data Analytics 4.0 includes significant enhancements to the visual analysis capabilities and processing engine, including:

• Interactivity at Big Data Scale - Platfora extends its market-leading ability to interactively analyze the biggest of big data sets, with increased performance when analyzing entities with billions of unique values (e.g. customers, devices, endpoints).
• Advanced Visualizations - Platfora builds upon its extensive library of data visualizations such as polar charts, trellises, packed bubbles, word clouds and gauges so that users can achieve new views and insights in seconds.
• Geo Analytics - Users can now dramatically visualize geographical data using interactive maps. Platfora Big Data Analytics 4.0 can display multiple attributes of data on the same map and zoom in or drill down to provide deeper views, making it easy to find relationships and insights -- all with the speed and power of in-memory data processing.
• Insight Delivery - Users can capture and share visual representations of analyses with internal stakeholders with PDF email scheduling, without ever having to leave the Platfora environment.

"Before Platfora, we were only able to slice and dice data on a few dimensions at a time, and this limited our ability to act in real-time about how the mobile advertising market was changing in ways that our advertising systems and teams could act on. We have augmented numerous back-end systems to incorporate Platfora and analyze multiple dimensions using both visual methods and Platfora SQL programmatically. We are happy to have Platfora be an integral part of our advertising back-end and analytics processes," said Sourabh Niyogi, CEO at MdotM, a leading mobile advertising demand side platform promoting iOS and Android applications worldwide.

About Platfora
Platfora is the #1 Big Data Analytics platform built natively on Hadoop and Spark. Platfora puts big data directly into the hands of business people through self-service analytics that help them uncover new opportunities that were once impossible or impractical across transaction, customer interaction and machine data. An interactive and visual full-stack platform delivered as subscription software in the cloud or on-premises, Platfora Big Data Analytics is creating data-driven competitive advantages in the areas of security, marketing, finance, operations and the Internet of Things for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel. Learn more about Platfora, read our blog, or follow @platfora #YouShouldKnow. http://www.platfora.com

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