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SANTA CLARA, CA -- (Marketwired) -- 11/12/13 -- Power Assure®, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO), will be a featured speaker at the 7x24 Exchange Conference, taking place November 17-20, 2013 in San Antonio, TX at the JW Marriott San Antonio Hill Country.

Titled, "Balancing IT Performance and Energy Efficiency in Virtualized Data Centers," this session will be held on Tuesday, November 19, 2013 at 3:30 pm.

Refreshing IT equipment to newer, higher performing, power-efficient systems, and consolidating and virtualizing servers to improve overall utilization can produce counter-productive results with regard to the Power Usage Effectiveness (PUE) rating system. The reason is that a reduction in the energy consumed by IT assets (the denominator in the PUE equation) causes PUE to increase when the power required for cooling, lights and the inherent inefficiencies in power distribution systems remains largely the same.

During this session, Clemens will explore the use of more effective metrics like McKinsey's Corporate Average Datacenter Efficiency (CADE), to rate the overall energy efficiency of an organization's data center that could be used to compare the energy consumption and utilization against another data center. CADE combines measurements of IT equipment energy efficiency and utilization as well as facilities into a single percentage. Organizations that have refreshed, consolidated and/or virtualized servers invariably achieve a significant improvement in their CADE rating. CADE is an integrated measurement, diagnostic and management approach that provides an insightful and practical method to compare and improve both absolute and relative efficiencies of data centers.

To learn more about the 7x24 Exchange Conference, please visit here.

About Power Assure (www.powerassure.com)
Power Assure is a leading developer of software-defined power solutions that mitigate data center power risk for large enterprises, government agencies and managed service providers; and add value to third party DCIM and application management suites through OEM and integration partnerships. Power Assure's patented Software Defined Power implementation brings together application monitoring, IT management, DCIM and power measurement, adding enterprise scale automation, analytics and market intelligence to produce the first truly integrated solution on the market. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

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Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

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