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SEATTLE, WA -- (Marketwired) -- 08/20/14 -- Whitepages PRO, the enterprise division of Whitepages, today launched a self-service developer portal opening access to new APIs. PRO's data platform provides access to the largest database of people and businesses in North America. Through the Graph APIs, developers have the power to enrich their applications to include identity verification and validation elements, including those centered on names, addresses, phone numbers, businesses and communications. Developers can now sign up at the new portal to access and integrate the data within their applications in seconds.

The new Graph APIs provide access to the Whitepages PRO Contact Graph, a technology and data infrastructure that connects people, addresses, and various cell and landline phone numbers. Powering the Whitepages PRO offering, the Contact Graph data structure gives companies the critical insight required to confirm identities and their relationships with other entities based on how customers are linked to other user-submitted and public data. Typical use cases of the Whitepages PRO Contact Graph include validating user identities, eliminating fraudulent information and enriching legitimate leads.

Whitepages PRO Graph APIs available via the Developer Center include

• Person API: returns a rich dataset about the person behind a name, including related phone numbers, present and historical addresses and age demographics
• Phone API: returns comprehensive data on any phone number, including the person, location and address associated with the number, carrier, status on the Do Not Call list, SPAM score and more
• Address API: returns data around who is residing at a particular address, if the address is able to receive mail, associated phone numbers, and more
• Business API: businesses by industry and location are provided with details such as owner, address and phone numbers

"Our mission is to establish transparency around individual and business data, making way for new applications that use data for good," said Kushal Shah, API product manager, Whitepages PRO. "From helping businesses to verify customer identities, to speeding up processing and payment, to identifying potential fraud, the WhitePages PRO Contact Graph can serve as underlying platform for a host of new data-enabled applications for businesses both on and offline. The possibilities are virtually limitless, and we are looking forward to continued innovations that help businesses and communities increase efficiencies and profits."

The Whitepages PRO Graph APIs use REST/JSON protocols and formats to enable easy integration with other applications to enable lightweight and fast development as well as enterprise-class security and reliability. Once the API key is opened, the data is available in seconds, and can be fused into virtually any application that needs identity data for consumer or business applications. For example, Whitepages PRO's APIs have been integrated with Twilio, giving users access to the identity data to decrease call handle times and improve data entry accuracy.

Also announced today is the Whitepages PRO Mashup Challenge. The contest, which seeks to unearth the best use of the data from the Graph API in two categories, innovation and Data for Good, will run from today until October 20, 2014. In the innovation category, entries will be judged on how identity and contact data is integrated in a business process or application and solves a real customer pain point. In the Data for Good category, entries will be judged on how identity and contact data can be used to solve pressing problems in the community, such as early warning systems or local disaster management.

To learn more about the Whitepages PRO Graph API, visit http://pro.whitepages.com/developer/, and to enter the Whitepages PRO Mashup Challenge, visit http://pro.whitepages.com/contest.html.

About Whitepages
Whitepages is the leading source for contact information in North America and is at the forefront of developing services that help people find, understand and verify personal and business identities in an ever-changing digital world. Whitepages is committed to empowering users with control, safeguarding the accuracy and authenticity of digital identities, and advancing transparency. With over 50 million unique monthly users, Whitepages offers access to more than 200 million personal identities and provides users with the ability to control their own. Whitepages also operates Whitepages PRO, an API and web-based service, which helps businesses verify the identities of their customers. To learn more, visit http://www.whitepages.com.