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WALTHAM, MA -- (Marketwire) -- 06/25/12 -- ParElastic, an emerging leader in database innovation, today announced ParElastic Database Virtualization Engine™, a flexible software solution that enables elastic database capacity with standard relational database servers like MySQL. Currently in beta, ParElastic's solution allows users to support workloads that exceed the capabilities of a single database server by making multiple database servers work together as a single virtual database, and provisioning only the resources needed to satisfy the demands of the application at any given instant. ParElastic Database Virtualization Engine is optimized for operational workloads that are characterized by short duration queries with frequent updates, and highly variable application demands on the database tier.

The ParElastic solution offers a flexible means for easily supporting growing capacity demands -- changing workloads and information consumption patterns -- without investment in new infrastructure or new database management systems. In simple terms, it allows multiple industry standard relational database servers like MySQL to operate as one and appear to an application as a single database server.

The Need for a New Database Solution

"The simultaneous disruptive trends of highly interactive social media, and mobile communications, are creating a massive increase in the volume and volatility of data under management," said Ken Rugg, founder and CEO, ParElastic. "The migration of applications to the cloud, and the movement away from 'databases on servers' to 'Database as a Service,' DBaaS offers the promise of a solution, but traditional database systems, even solutions hosted in the cloud and positioned as DBaaS, fail to take advantage of this opportunity."

"To be successful in the cloud, all tiers of the application need to be able to scale-out or shrink based on the demands placed on it," said Amrith Kumar, founder and CTO, ParElastic. "Today the web/presentation and application tiers can easily scale on-demand, but relational databases remains a monolithic impediment. At ParElastic, we make the relational database tier truly elastic and able to adapt dynamically to the application demands. We do this by bringing multiple industry standard relational database servers like MySQL together to operate as one."

ParElastic provides a layer of abstraction between the application and the underlying database servers, providing load balancing and effectively turning them into a single massively parallel database. The result is a database that has the benefits of supporting existing applications and APIs, while providing elastic scalability with transparent partitioning of data across the cluster.

Key innovations that make this possible include:

• Dynamic adjustment of processing capacity based on application workload variations,
• Storage capacity adjustments without moving existing data, interrupting service, or jeopardizing system performance, and
• Transparent load balancing of database workload within a multi-tenant SaaS Environment.

"We see an opportunity for new database technology vendors offering products that complement existing relational databases, rather than attempting to encourage users to migrate to totally new technologies," said Matthew Aslett, research manager, data management and analytics, 451 Research. "We believe that ParElastic's elastic scalability and multi-tenancy capabilities will be of interest to MySQL hosting providers, SaaS application providers, and Drupal/Wordpress developers alike in ensuring they can scale their databases to meet the demands of successful applications."

ParElastic Database Virtualization Engine Meets Wide Needs of IT Professionals

To varying degrees, application developers, IT executives and operations managers face similar challenges related to data management including negative user experiences from slow services, and increased or unplanned expenses or demands on resources. When coupled with the growing mainstream nature of social media, mobile communication, and cloud computing, it is evident that organizations can no longer simply invest in infrastructure build outs of traditional architectures to accommodate peak demand. It is not a sustainable mechanism in terms of efficient management of capital costs and administrative resources.

ParElastic's solution ensures outstanding user experiences even during peak usage, without over-provisioning of database capacity during more typical workloads. By operating with traditional relational databases like MySQL, the ParElastic solution offers the level of flexibility that allows for reduction in application development and change management time, or transparency throughout the scale out so that the application developer can focus on the application rather than the infrastructure.

Availability for Qualified Beta Customers and Design Partners

ParElastic Database Virtualization Engine™ is currently available to qualified beta customers and design partners. To participate in the beta program, visit http://www.parelastic.com/apply-for-beta.

About ParElastic

Founded in 2010, ParElastic is led by industry veterans with deep database expertise. Heralding from Object Design and Netezza, co-founders Ken Rugg, CEO, and Amrith Kumar, CTO, understand scalability from years of hands on experience building some of the world's largest and most complex systems. While the market is flooded with database options, Ken and Amrith recognized an underserved operational market that is growing in need, and ripe for adoption of new approaches. They founded ParElastic on one simple principle; database architecture should be flexible, scalable, and cost effective without sacrificing one workload for the optimization of another.

ParElastic's patented technology is the only solution that brings the flexibility of cloud architectures to all dimensions of your database. Leveraging your existing MySQL servers ParElastic enables unprecedented adaptability to ever changing workloads and information consumption patterns. The ParElastic Database Virtualization Engine™ dramatically increases flexibility by enabling elastic capacity. Multiple relational database servers operate as one and appear to an application as a single database server seamlessly supporting workloads that exceed the capabilities of a single database server, while only provisioning, consuming, and paying for the resources needed at any given instant. For more information visit: http://www.parelastic.com/.

Flex Your Database™, ParElastic Database Virtualization Engine™ and the ParElastic logo are trademarks of ParElastic Corporation. All other trademarks are property of their respective owners.