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NEW YORK, NY -- (Marketwired) -- 10/29/13 -- Mediamorph, the leading cross-platform media and entertainment intelligence and analytics firm, today announced the launch of Mediamorph Connect, its new cloud-based platform that more effectively and efficiently automates Avails management by marrying software with a managed service team.

Mediamorph Connect automates the processing and information flow from myriad Studio teams and different Avails reports and converts them into a trusted universal Avails format, making it exponentially easier for a Video Operator to make more real-time content and scheduling decisions, with the added confidence that the information is accurate.

In recent years, the entertainment industry has been impacted by innovations in technology that have created a multitude of options for consuming entertainment content, couple this with an increase demand for video content and what you get is lots of complexity and content distribution challenges throughout the value chain.

For Video Operators, this has meant receiving licensed content from multiple providers has become increasingly challenging and complex. Specifically, differing report formats, contract terms, languages, territories, window dates, devices, metadata formats, and asset formats all must be pulled together manually. Handling this information, in a back-and-forth process with Studios, often leads to mistakes, time delays and ultimately added costs.

Mediamorph Connect offers the easiest way to optimize and scale the management of Avails information from the Studios into an Operator's system. Mediamorph Connect will be API driven, which will allow for integration with studios' proprietary systems to better streamline the overall digital supply chain.

Primary benefits include:

• Operators:
  • Easier management of the Avails process for scores of partners
  • A trusted, single-source of Avails information, allowing for better and more accurate decision making
  • A scalable cloud platform, which leads to lower costs
    
    
• Studios:
  • Improving the "data input" will lead to better "data output"
  • Easier management of the Avails process across hundreds of partners
  • Process automation, reducing back-and-forth, and therefore less wasted time and costs

"Mediamorph Connect is a game-changer for studios and video distributors, creating an efficient solution to complexities surrounding the management of Avails information in a very seamless approach," said Mediamorph Co-Founder and CEO Mike Sid. "Our software layer on top of our managed service team will automate the process and data flow into a trusted universal reporting format of Avails information."

About Mediamorph
Mediamorph helps Media & Entertainment companies to prosper in a rapidly changing environment. We do this by collecting rights, performance, and social data on an industry-wide scale. Then we provide tools on top of all this data to automate their operations, analyze data, and optimize business results. Every major Hollywood studio, leading television networks, and the largest video service operators use Mediamorph's industry leading cloud-based platform to better understand their businesses and to operate more efficiently and effectively. For more information visit www.mediamorph.com