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NEW YORK, NY -- (Marketwired) -- 10/08/14 -- It just got easier for brands to grab consumer attention across all screens including mobile, thanks to PointRoll's Multiscreen Autoplay video ads. PointRoll, the leader in cross-screen data-driven marketing solutions and ad management, announced today that it now enables brands to show video ads to consumers without worrying about HTML5 publisher certification, compatibility, quality, or default rates.

In order to save processor time and increased data usage fees, mobile devices typically don't run video ads without user initiation. However, PointRoll's technologists invented a new universal video file format that runs video without taxing processors, and keeps video file sizes smaller, while maintaining quality appropriate for each screen.

"Capturing user attention with video is essential, especially for entertainment marketers," said Andy Robbins, COO, EVP of Interactive at BPG. "We were happy to participate in the testing of PointRoll's new capability, which certainly promises to answer a marketplace need."

With Multiscreen Autoplay video, advertisers can now:

• Mimic the look-and-feel of desktop video across their HTML5 inventory
• Promote engagement with auto-play video on smartphone and tablet
• Deliver up to 30 seconds of uninterrupted video engagement

"This is great news for advertisers," said PointRoll VP of Digital Innovation and Product Strategy Todd Pasternack. "Using ordinary coding, our team enables advertisers to reach consumers on mobile devices with high-impact content. Our advertisers have been asking for this capability, and we're pleased to be able to offer it to them."

About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.