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NEW YORK, NY -- (Marketwired) -- 06/05/14 -- Ghostery, Inc. a global marketing technology company that provides online transparency and control to individuals and businesses, announced today that Todd Ruback, Chief Privacy Officer, will join the International Association of Privacy Professionals' (IAPP) live complimentary webinar titled, "Making Your Privacy Practices Public - Understanding the CalOPPA Guidance," as a panelist.

The webinar, set for Tues., June 10 from 1:00 p.m. to 2:30 p.m. ET., will feature a panel discussion by industry subject matter experts from a wide range of organizations including a pre-eminent law firm, privacy technology company, the Council of Better Business Bureaus, and the Office of the California Attorney General:

Moderator:
Heather Egan Sussman, CIPP/US, Partner, McDermott, Will & Emery LLP

Panelists:
Todd B. Ruback, Esq., CIPP-US/E/IT, Chief Privacy Officer, Ghostery, Inc.
Joanne McNabb, CIPP/US, CIPP/G, CIPP/IT, Director of Privacy Education and Policy, Office of the Attorney General, California Department of Justice
Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, Inc.

The latest amendments to the California Online Privacy Protection Act (CalOPPA) now require commercial website operators to disclose how they respond to a browser's DNT signal and whether they allow third parties to collect PII across their websites. The California AG, in cooperation with the private sector, issued its best practices recommendations that outline issues to consider in making those disclosures.

This webinar addresses the California AG's best practices guidance and specifically covers:

• Updates that may need to be made to online privacy policies,
• How compliance with CalOPPA and the Guidance may fit together with the DAA's Self-Regulatory Program for Online Behavioral Advertising,
• Possible ways to operationalize transparency.

"Transparency is always a good idea. Ghostery Enterprise is proud to be part of this esteemed panel and looks forward to helping companies operationalize transparency," said Todd Ruback.

More than 30 million people rely on the Ghostery browser plug-in to see what technologies collect their data and target marketing messages to them. Of these, more than 15 million Ghostery users have opted-in to contribute anonymous data about the marketing technologies they encounter across websites and devices globally. The information collected from the panel, known as the Ghostrank panel, supports eCommerce businesses better manage privacy standards, data leakage and site latency through Ghostery Enterprise's solution, Marketing Cloud Management (MCM). Ghostery MCM is already being deployed by 50 other brands including Equifax, InterContinental Hotels Group (IHG), Operative, and Telegraaf Media.

About Ghostery, Inc.
Ghostery, Inc. is a global marketing technology company that provides online transparency and control to individuals and businesses. Millions of people around the world have installed Ghostery's easy to use browser plug-in to see and manage the information they share with companies online. Ghostery Enterprise puts the same power in the hands of professionals and enterprises. Ghostery Enterprise's Marketing Cloud Management software enables enterprises to better manage their marketing cloud, improving data governance, site performance and vendor management. Ghostery Enterprise also offers privacy governance to enterprises, ensuring that companies comply with privacy standards and offer transparency to online users.

For more information, please visit: www.ghosteryenterprise.com