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SANTA CLARA, CA -- (Marketwired) -- 11/04/14 -- Palerra, the company formally known as Apprity, announced today it has emerged from stealth and released its cloud security platform, LORIC™. Using LORIC, enterprises can now benefit from the only solution to automate security configuration management, threat detection, predictive analytics and incident response for their entire cloud footprint. This single, powerful platform delivers comprehensive visibility and ensures continuous compliance, while dramatically reducing costs and manual errors through built-in automation.

The adoption of cloud services has created a gap in existing security architectures and ongoing high profile data breaches have shown defensive security measures, such as cloud access controls, are not enough. In contrast to other security solutions on the market today, LORIC addresses this gap by assessing security baselines, learning usage patterns and leveraging real-time threat intelligence feeds to detect existing threats as well as predict potential threats. LORIC then automatically counters threats and responds to them with forensics, orchestration and remediation through native capabilities as well as integration with existing enterprise technologies. It also does not require hardware, software or agents, and unlike cloud access control or proxy solutions, LORIC is not inline to critical business activities.

"As security threats evolve to become the most intense in history, it's time to recalibrate traditional approaches to security," said Rohit Gupta, founder and CEO of Palerra. "With LORIC, we have created an intelligent, automated threat avoidance system that not only learns behavior in order to beat threats to the punch, it also automatically remediates them through a systematic approach with no action needed by IT. By combining security and incident response automation into a single platform, Palerra enables enterprises to securely embrace the cloud."

Palerra designed LORIC to protect an enterprise's entire cloud footprint ranging from branded applications such as Microsoft Office 365 to infrastructure such as Amazon Web Services, and everything in between. LORIC delivers security lifecycle management with unique capabilities such as:

• Automated security configuration management by seeding configurations in cloud services as well as continuously enforcing them, eliminating tedious and error prone manual processes;
• Threat detection using machine learning techniques to assess security baselines, learn behavior patterns, and leverage real-time threat intelligence feeds;
• Predictive analytics using patent-pending modeling techniques to evaluate risks across hundreds of threat vectors in order to provide a concise summary of potential threats;
• Automatic response to threats with incident management, forensics, orchestration and remediation through native capabilities as well as integration with existing enterprise technologies.

"While cloud based services provide efficiency, agility, costs savings, and scale, they also create challenges for an organization's compliance and risk teams," said Mohit Bhishikar, CIO of Persistent Systems, a company focused on building software driven businesses for its customers. "The ability to control and get visibility into user and administrator activity is crucial to identifying and managing risks. This can be realized through an offering such as LORIC from Palerra, which provides a platform with capabilities that range from threat detection to automated remediation."

"In recent years, helping businesses to embrace the cloud has been an important advisory area for us," said Jeff Margolies, principal in the Cyber Risk Services practice of Deloitte & Touche LLP. "Our clients want to reap the many benefits of cloud innovation, but the lack of visibility into the security posture of their cloud-based assets can be a significant barrier. The technology advancements being brought to market by platforms like LORIC from Palerra are helping to change the landscape for cloud adoption."

Earlier this year Palerra announced an $8 million Series A round of funding from leading venture capital firms Norwest Venture Partners (NVP) and Wing Ventures, among others. The funding represented the first joint Series A investment made by Palerra's board members from Wing and NVP since investing in FireEye (FEYE) in 2005.

Palerra's early adopter customers include an impressive list of enterprises across financial services, high technology, consumer and hospitality services, service providers and more. To hear from these early adopters and learn more about LORIC:

• Visit us online at http://palerra.com
• Follow us on Twitter at https://twitter.com/palerrainc
• Visit the Palerra booth at AWS re:Invent 2014 taking place at the Venetian in Las Vegas, Nov 11-14, 2014.

About Palerra
Palerra, Inc. designed LORIC™ to protect an enterprise's entire cloud footprint from branded applications such as Microsoft Office 365 to infrastructure such as AWS, and everything in between. It combines security configuration management, threat detection, predictive analytics, and automated incident response into a single platform, delivering comprehensive visibility and ensuring continuous compliance. It does so without any hardware or software, and unlike cloud access control solutions, is not inline to critical online activities. Palerra is a privately held company funded by Norwest Venture Partners and Wing Venture Partners, and is headquartered in Santa Clara, CA. For more information, visit www.palerra.com.