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SAN FRANCISCO, CA -- (Marketwired) -- 10/24/13 -- After a sold out first event in New York in February 2013, the second edition of the API Strategy and Practice Conference (http://apistrategyconference.com) began today at the Parc55 Hotel, located near Union Square, in San Francisco, California. The conference, taking place from October 23 - 25, is one of the largest conference ever dedicated to APIs. The program includes top speakers from leading companies such as Netflix, Paypal, Box, IBM, Walgreens, Fitbit, Mulesoft, WS02 and many others.

The keynotes will be live-streamed on the event homepage at http://www.apistrategyconference.com/2013SF/index.php

Streaming embed information for other media sites is available on request from apiconference@3scale.net.

The conference features a combination of Keynotes, Panels and Breakout sessions in which speakers share strategic and technical insights on how the operations of Application Programming Interfaces (APIs) are changing the face of digital business -- enabling new business and technical strategies across many industries. The conference also adds a sponsors area, hack-zone and themed API tutorial sessions. Themed sessions in the program include sector areas such as: API Design, Marketing, Scalability, Security, Mashups, Tools, Business Models and many other key topics.

To celebrate the beginning of the conference, event co-organizer 3scale today launched a new, free eBook entitled, "Winning in the API Economy." Featuring commentary and insights from 3scale's management team, "Winning in the API Economy" delivers a roadmap for using APIs to advance a business. The book is designed for any business leader who is in charge of software strategy, or is contributing to it, and is looking to bring their organization gains through efficiency and new market opportunities. The eBook can be downloaded for free at http://www.3scale.net/api-economy/ebooks.

Event passes are available at http://apistrategyconference.com/2013SF/register.php. Media that would like to attend can secure complimentary press passes by contacting apiconference@3scale.net

This event is co-organized by 3scale and API Evangelist and is made possible by the generous support of sponsors including AT&T, Paypal, Mulesoft, Parasoft, Ping Identity, SOA Software, Walgreens, Zencoder, 540.co, Apiary.io, Apiphany, APISpark, Appery.io, Box, Iron.io, Kinvey, Pearson, Reverb!, SmartBear, Webshell, Zendesk, AnyPresence, App Developer Alliance and ProgrammableWeb.

About 3scale:
Founded in 2007, 3scale provides a Plug & Play SaaS API Management platform and infrastructure enabling developers and companies to securely open, control, manage, operate and monetize their API to 3rd parties (e.g. developers, business partners, etc). 3scale's API Management solution is flexible, secure and web scalable enabling the distribution of a company's data, content or services to multiple devices or mobile/web applications as well as the productization of its APIs. For more information visit www.3scale.net

About API Evangelist:
API Evangelist is run by Kin Lane, a technology professional with an obsession for Application Programming Interfaces or APIs. His blog at API Evangelist chronicles API evolution and seeks to provide insights and best practice from both a technical and business perspective. He also writes at APIVoice and APIStack.