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PORT CHESTER, NY -- (Marketwire) -- 07/09/12 -- MiMedia, provider of a cloud-based personal media platform, announced today that it has significantly expanded the functionality of its (m:) Drive making it even easier to add files to MiMedia and access them from anywhere. MiMedia now offers consumers the convenience of set it and forget it automatic backup, plus a cloud drive which can be accessed right from their desktop or MiMedia Online.

"Adding a universally accessible cloud drive to MiMedia adds tremendous utility to our service for consumers," said Erik Zamkoff, CEO of MiMedia. "Now consumers can setup an automatic backup to complete the upload of their existing media, while at the same time have the convenience of a fully integrated cloud drive available locally on their desktop and via the web. Then regardless of upload method, consumers can enjoy an unparalleled access experience when they login to MiMedia Online."

The cloud-based (m:) Drive resides on a user's desktop and acts just like a local drive, making syncing to the cloud simple. Just right-click on any file or folder or drag-and-drop into the (m:) Drive folder on the desktop and it automatically syncs to the cloud. When not on their home computer, MiMedia users can securely upload files via the Web, which they can then access right from their desktop, creating endless options for consumers to leverage the cloud in their daily lives.

Users can also save files to the (m:) Drive from any desktop application or run local applications with files stored in the cloud. For example, users can run iTunes locally and stream music and videos that live in the cloud, or save Microsoft Office documents directly to the (m:) Drive to ensure that they are backed up online.

MiMedia's new (m:) Drive is available now for Windows PCs and users can download the new software at http://www.mimedia.com/download/. For more information on MiMedia's (m:) Drive, visit: http://www.mimedia.com/features/.

About MiMedia
MiMedia brings consumers a totally new approach to online backup and sync -- a way to protect, access, enjoy, and share their digital lives all in one place. MiMedia backs up and protects personal files in a secure online storage account and provides instant, on-demand access to files from anywhere. The company is privately held and based just outside of New York City. For more information, please visit the company's website at www.MiMedia.com.