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GOLDEN, CO -- (Marketwired) -- 04/13/15 -- Wowza® Media Systems, LLC, provider of Simply Powerful Streaming™ technology, extends its live video streaming capabilities, further driving its leadership in live and on-demand video and audio streaming.

Organizations are increasingly turning to live video streaming to engage, educate and train audiences with nearly half of businesses planning to increase budgets for streaming implementation throughout 2015, according to a recent Wainhouse Research report.(1) Wowza is delivering on that demand with flexible, economical on-premises and cloud solutions that enable both power users and newcomers to stream reliable, high-quality video to any audience on any device.

"Video is the fastest growing class of information in almost every business, and particularly enterprises. Harnessing the power of video, however, hinges on the availability of cost-effective, self-serve, instant-on solutions that can utilize on-premises resources where available and leverage the cloud when necessary. Demand is soaring for simple, pervasive live video streaming solutions offering high reliability and quality of experience," said Avni Rambhia, principal analyst at Frost & Sullivan. "We expect solutions like Wowza Streaming Engine Pro and Wowza Streaming Cloud to be enthusiastically embraced as a highly sought-after solution to meet the demands of arguably the most urgent ask of the day."

One Size Doesn't Fit All: The Rise of Flexible Video Solutions

Historically, implementing video streaming required choosing between owning the entire process and outsourcing everything. Yet as more businesses turn to live video streaming to captivate and engage audiences, there is a demand for flexible video strategies that accommodate a range of needs. With the ability to mix both on-premises and cloud solutions, companies can retain control over their video content, while also taking advantage of third-party components to deliver the highest quality content to all viewer platforms.

Wowza Leads the Way as the Video Streaming Standard

An established leader in the audio and video streaming industry, Wowza is the standard for organizations that want to deliver live video with unmatched control, economics and reliability. Now offering both the powerful, award-winning Wowza Streaming Engine™ Pro software and the Wowza Streaming Cloud™ service, Wowza continues to break new ground in simplifying video streaming at an unmatched price point. With both preconfigured settings and advanced features -- such as flexible APIs, transcoding in the cloud, customization for content delivery networks (CDNs), closed-caption support, overlays and system logs -- Wowza meets the needs of any user.

Wowza customers have access to best-of-breed solution integration, with premier-quality cameras, encoders, cloud services and players, to seamlessly deliver pro-quality audio and video streaming to anyone, anywhere. Recent technology alliance with Sony, Axis, The Telos Alliance, and LiveU extend the robust Works With Wowza™ partner program to simplify streaming with tested, integrated and supported end-to-end components.

Companies spanning every industry, from entertainment and government to education and healthcare, rely on Wowza to deliver video. As one of the most widely used media server software, Wowza currently powers 11 of the top 17 enterprise video solutions and is used by 45 percent of CDNs worldwide. Additionally, 85 percent of the top 25 national universities, as reported by U.S. News and World report, rely on Wowza to deliver engaging video streaming.

"Savvy enterprises looking to capitalize on live video's potential will realize the most benefits by implementing custom solutions that accommodate their unique needs," said David Stubenvoll, CEO and co-founder of Wowza Media Systems. "Since the inception of Wowza Media Systems, we have sought to make video streaming work for everyone and with solutions like the new Wowza Streaming Cloud and Wowza Streaming Engine Pro we continue to make that a reality."

To learn more about Wowza Streaming Cloud and Wowza Streaming Engine Pro, visit http://www.wowza.com/products.

About Wowza Media Systems

Wowza Media Systems, LLC (www.wowza.com), enables organizations to harness the power of audio and video streaming to any device, anywhere. Customers around the globe count on innovative and award-winning Wowza technology to build, deploy, and manage customized streaming solutions that deliver high-quality live and on-demand experiences. As a member of the Streaming Video Alliance, Wowza is committed to creating deeper collaboration across the entire online video ecosystem. Wowza is privately held, and headquartered in Golden, Colo.

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Wowza® and related trademarks are trademarks of Wowza Media Systems, LLC. Third-party trademarks are the property of their respective owners. Use of third-party trademarks does not imply endorsement by these trademark owners of Wowza or its products or services.

(1) Wainhouse Research, "Enterprise Streaming Technology Spending Trends - 2015," February 2015