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SAN MATEO, CA -- (Marketwired) -- 11/05/13 -- C9, the Revenue Performance Company, today announced the appointment of Andy Twigg as CTO and David Thompson as VP of Engineering to bolster its Big Data and Cloud expertise, and to accelerate growth.

"Operationalizing Data Science on a SaaS platform to provide the highest precision and timeliness for revenue forecasting mandates the best technologists," said Michael Howard, CEO at C9. "David comes from a long lineage of execution excellence at the highest levels to steward our platform, while Andy has the creative brilliance to change the game at the deepest technical levels. I am very honored to work with these two technology heavyweights to accelerate our innovation and robustness in the pursuit of optimizing revenue across marketing, sales, service and support."

Andy is an expert in Big Data algorithmics. Until recently, he was a computer science research fellow at Oxford University in Big Data, with particular interest in distributed, streaming, approximate and large-scale machine learning algorithms. He was co-founder and CTO of Acunu, a startup doing real-time Big Data analytics with Cassandra. He has a PhD from Cambridge, and has worked at industrial research labs including Microsoft Research and Thomson (now Technicolor) Research. He is also a founder of featurestream.io, a service for streaming predictive analytics.

David comes to C9 from Deem (formerly known as Rearden Commerce) where, as VP of Engineering, he led the team that developed a high-scale transactional SaaS platform that provides relevant travel, offers and procurement content to business customers directly and through syndication. Prior to Deem, David developed his technical and leadership skills at OuterBay (acquired by HP) and Oracle. David's foundational work at Oracle's Data Warehousing Division and Deem provide a unique confluence of SaaS and critical database experience for C9.

In addition, Serge Massicotte, who until recently was VP of Engineering at C9, is now VP and General Manager of Predictive Analytics. Serge will manage C9's focused team of data scientists who are at the forefront of helping companies translate Big Data into revenue growth.

All three executives will report to Michael Howard, CEO of C9. With this strong technical leadership, C9 is strongly poised to scale out its platform to capture and analyze petabytes of data, as well as integrate a wide variety of data sources to optimize revenue across all front office applications. In addition, C9 will provide mash up capabilities of Big Data and Fast Data to get actionable results into the hands of its customers.

About C9

C9, the Revenue Performance company, offers analytic application in the cloud using Big Data to enable organizations to optimize revenue across marketing, sales, service and support. C9 combines the best of Big Data + Fast Data + predictive analytics to empower companies such as LinkedIn, Yahoo! and Box to increase revenue by improving visibility and predictability, generating more accurate forecasts, and identifying revenue risks.