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SAN FRANCISCO, CA -- (Marketwire) -- 03/29/12 -- As B2B marketers strive to stay ahead of the curve and leverage effective digital tactics in their content marketing plans, video is emerging as a crucial tool in the smart marketer's toolkit.

SaaS webinar and video technology provider BrightTALK™ is now offering the opportunity to upload videos alongside webinars, distribute the content and capture insight in one powerful integrated platform. Through simple self-service uploads, BrightTALK™ Channel owners will be able to leverage content they have already developed to gain a deep understanding of new audiences of business professionals who use video to self-educate and make decisions online.

With video consumption around the globe skyrocketing in 2012, video is emerging as a strategic communication medium for B2B marketers. A Forbes Insights report on video in the C-suite explains that video is becoming a critical information source for senior executives, and thus a must-have in the marketing arsenal. With user-friendly self-service video uploads it is easy for marketers to leverage the power of video on BrightTALK.

BrightTALK Channel owners will be able to share content, track engagement and access enhanced analytics to capture one unified profile of each audience member, which can be easily integrated with an existing CRM platform. BrightTALK videos feature a one-time registration form to facilitate access to all content available on BrightTALK and help marketers reach audiences already on BrightTALK.

Using videos with webinars as part of a marketing strategy gives marketers a great opportunity to increase audience engagement and understand the impact by leveraging the powerful customer insight BrightTALK provides.

About BrightTALK: BrightTALK provides webinars and videos for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the webinar and video technologies that BrightTALK has created.

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