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REDWOOD CITY, CA -- (Marketwired) -- 05/22/13 -- Human resource executives struggling to motivate distracted, disengaged workers can learn how to turn them into committed, productive employees in a May 30 webcast hosted by the Society for Human Resource Management (SHRM) featuring Barry Kirk, senior director of digital strategy at Bunchball, the pioneer and market leader in gamification.

In the one-hour webcast, "Avoiding the Engagement Cliff: How to Create Sustainable Employee Commitment in the Modern Workplace," Kirk will examine how companies can improve their competitiveness and bottom-line performance by motivating employees to engage in training and development, process adoption and collaboration. Too many organizations deploy solutions that trigger temporary upticks in engagement and adoption but ultimately fail to drive sustained participation, leading to a phenomenon known as "The Engagement Cliff." Kirk will outline strategies every company can implement to avoid that fate by building sustained engagement with experiences that leverage every employee's innate hunger for competition, feedback, community, progress and achievement.

Attendees will learn:

• What causes "The Engagement Cliff" and what companies can do to avoid it.
• Why understanding the concept of "Attention Currency" is critical to reversing employee disengagement.
• How the concept of Loyalty 3.0 -- the confluence of big data, motivational science and gamification -- is already helping companies drive sustained and profitable engagement among employees, sales teams and channel partners.

SHRM members who view the entire webcast, either live or archived, will earn 1 credit toward PHR/SPHR recertification from the Human Resource Certification Institute.

Event details:

WHAT: Webcast: "Avoiding the Engagement Cliff: How to Create Sustainable Employee Commitment in the Modern Workplace"

WHO: Barry Kirk, Senior Director of Digital Strategy, Bunchball

WHEN: Thursday, May 30 at 2:00 p.m. Eastern / 11:00 a.m. Pacific

WHERE: http://forms.shrm.org/forms/webcast-avoiding-engagement-cliff

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.