Seguridad Mania.com - España y América Latina

DENVER, CO -- (Marketwired) -- 12/22/14 -- Altitude Digital, a leading video supply side platform (SSP), today announced that Manny Puentes has been named Chief Technology Officer, reinforcing the company's mission to develop advertising technology that provides greater efficiency and smarter inventory management and monetization for publishers.

Puentes will lead Altitude Digital's technology team and oversee all product and engineering efforts with a focus on expanding Altitude's ARENA supply side platform technology. Three primary initiatives for 2015 include: inventory quality management, programmatic technology, and mobile advertising.

As display CPMs trend downward, publishers are increasingly focused on growing their video opportunity and revenue. To accomplish this, publishers need robust tools and technology to ensure impressions are viewable and free of fraud. Puentes and his team will continue to develop technology to address these issues by integrating traffic quality tools and viewability solutions, while also expanding Altitude's programmatic capabilities and developing mobile video solutions for publishers.

"Altitude's mission is to continue to provide tools that create value for publishers, and Manny brings valuable leadership to our team," said Jeremy Ostermiller, CEO of Altitude Digital. "We are doubling down on our investment in technology and increasing our commitment to helping publishers navigate an evolving ecosystem."

Prior to joining Altitude Digital, Puentes was CTO for Lijit, where he led an engineering team that built and operated one of the web's largest real-time advertising, bidding and delivery infrastructures. He continued in that role after Federated Media Publishing acquired the company.

In conjunction with the addition of Puentes, Altitude Digital plans to triple the size of its technology team through strategic hires in early 2015. Puentes will be based in Denver, Colorado.

"As a technologist, I'm passionate about innovation, and Altitude Digital remains focused on solving problems that pain publishers," said Puentes. "Video and mobile are growing rapidly, and publishers are looking to tackle both efficiently through programmatic channels."

Altitude Digital's ARENA SSP platform launched in 2014 and provides publishers with an ever more complete suite of monetization tools to leverage in today's quickly evolving programmatic video marketplace.

About Altitude Digital
Altitude Digital delivers technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitude's ARENA™ Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed in comScore's Top 10 list of largest video platforms. Altitude Digital is headquartered in Denver, Colorado with offices in Los Angeles, New York and San Francisco.