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SAN FRANCISCO, CA -- (Marketwired) -- 04/15/14 -- BrightTALK, the rapidly growing marketing platform powering webinars and videos for business professionals, announced today the launch of a new thought leadership interview series hosted by Christine Crandell that will share the best practices and success strategies of market leaders.

This live and interactive video series with C-suite executives of disruptive brands will discuss emerging trends, share best practices and highlight how these innovation-first leaders have transformed their sales and marketing teams to be high-performing customer-led organizations.

"BrightTALK is where professionals go to get inspired by valuable insights, share knowledge and inform better decisions," said BrightTALK CEO Paul Heald. "We are delighted to bring these thought leaders on to our platform and share their knowledge with professionals around the world."

The Q2 2014 program schedule includes disruptors from Intuit, Demandbase and Jive Software:

• Growth-Hacking: Real or Fad
  Interview with Greg Ott, Intuit's VP of Marketing for QuickBooks Online
  How is growth-hacking applicable to larger organizations and can it help to reverse marketing's cred as corporate bad boy?
  Featured in the Analytics and Optimization Summit on BrightTALK April 16

• The Missing Link: Why Sales and Marketing Struggle with Revenue
  Interview with Amit Varshneya, Demandbase's VP of Strategy and Professional Services
  Why don't sales and marketing programs convert into revenue despite the high adoption of social, mobile, automation and complex campaigns?
  Featured in the Sales Productivity Summit on BrightTALK May 15

• Creative Destruction of Marketing
  Interview with Tony Zingale, Chairman and CEO and Elisa Steele, EVP of Strategy and CMO of Jive Software
  Why is the role of the CMO under such intense scrutiny? How much revenue should the CMO be accountable for and who should own the customer experience?
  Featured in the Marketing and Sales Alignment Summit on BrightTALK June 18

Christine Crandell, President of New Business Strategies, is the program's host. Christine is widely published in BusinessWeek, B2B Marketing, Investor Business Daily, CMO.com, Sandhill.com, and a blogger for Huffington Post, Forbes, and CMSWire. Her thought leadership was recognized by MarketingProfs as one of three "B2B Luminary" finalists in 2013, by the SLMA as one of the top twenty women in Sales and Marketing and one of the top 15 influential leaders in sales and lead management.

"I'm excited to bring leaders from a wide variety of companies to BrightTALK's communities to share their perspectives and sales and marketing secrets," Christine Crandell shares. "This convenient, online format enables anyone, anywhere to learn from these thought leaders and participate in the discussion."

Each month's live interview will be part of a BrightTALK Summit. Sales and marketing professionals from all company sizes and industries are encouraged to participate as guests share practical advice that participants can implement in their roles.

Join us for these monthly events:

• Visit www.brighttalk.com
• Sign up for a free BrightTALK account
• Search for "disruptive innovators"
• Register to attend

About BrightTALK
BrightTALK provides a video and webinar platform for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created.

About New Business Strategies

New Business Strategies is a consulting firm helping companies turn customer experience into their biggest sales and brand differentiator. http://www.NewBizS.com

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