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PLANO, TX -- (Marketwired) -- 08/13/13 -- Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced the launch of its new line of barcode printers. The WPL406 the WPL612 are designed for industrial barcode printing requirements, while the WPL304 is ideal for desktop barcode printing.

Wasp's new line of barcode printers feature standard Ethernet connectivity, providing customers with high quality label printing at advanced speeds. Competitively priced, Wasp hopes to deliver its customers the most efficient, cost-effective printers on the market.

The WPL612 is ideal for manufacturing, warehouse and shipping and receiving industries. It contains a die-cast aluminum construction, including print head, for improved durability and the ability to withstand the toughest production environments. The WPL612 can produce 20,000 labels in one run, while still providing the fine print and graphic labels for the highest quality in printing. 203 DPI is standard, but 300 or 600 DPI print heads are available to fit all printing needs.

"The WPL612, WPL406 and WPL304 further propel Wasp's barcode printers to the forefront of the industry," said Brian Sutter, marketing director at Wasp Barcode Technologies. "This line of printers better serve our customers and their needs, without an increase in prices. From desktop to industrial use, our new line of barcode printers serves a wide variety of customers."

The WPL406 is an entry-level industrial printer. Its features include a low-profile design, all-metal exterior housing, and die-cast aluminum print mechanism able to withstand high volume print applications of up to 10,000 labels per day.

Wasp's WPL304 desktop printer offer offers four connection options: Ethernet, USB, serial and parallel. The WPL304 is compatible with Wasp and other major ribbon media offerings, making this printer one of the most flexible, versatile printers available.

"Our new line of printers is the direct result of demand of our customers, sales representatives and partners. Ethernet connectivity has become the standard across printers, and we wanted to provide our customers with the best features available," said Daniel Dean, product marketing manager, Wasp Barcode Technologies.

WPL612 features include:

• 32 MB SDRAM, 8 MB Flash memory SD Card slot for Flash memory expansion
• Thermal transfer and direct thermal printing
• Print labels up to 4.09" wide
• 203 DPI print resolution
• Supports label rolls with outside diameter up to 8"

WPL406 features include:

• 8 MB RAM, 4 MB Flash memory SD card slot for up to 4 GB Flash memory expansion
• Low profile design fits where larger industrial printers do not
• Multiple connectivity options including Ethernet allows for easy and quick integration into any environment
• All-metal construction and die-cast aluminum print mechanism can withstand even the toughest production environments
• 203 dpi print resolution standard, 300 dpi available

WPL304 features include:

• 8 MB RAM, 4 MB Flash memory SD card slot for up to 4 GB Flash memory expansion
• Accepts Wasp and compatible label and ribbon media
• Print speeds up to 4 inches per second
• Multiple connectivity options allows for easy and quick integration into any environment
• Smallest Wasp 4-inch format desktop ever

Pricing for the WPL612 industrial barcode printer starts at $1,295. Pricing for the WPL406 Barcode Printer starts at $849. The WPL304 is being introduced at $429.

To view a video about Wasp's new barcode printers, please visit: http://www.youtube.com/watch?v=FRF_Nmw435E. To learn more about Wasp Barcode Technologies, visit http://www.waspbarcode.com or call 866.547.9277.

About Wasp Barcode Technologies
Wasp Barcode Technologies provides data capture and tracking solutions designed specifically for small businesses. Solutions include: inventory control, asset tracking, time & attendance, and point of sale (POS); as well as the supporting mobile computers, barcode scanners, and barcode printers utilized to automate operations. Wasp products help small businesses achieve efficiency through cost-effective solutions designed to increase productivity. Learn more at www.waspbarcode.com or call 866-547-WASP.

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