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SEATTLE, WA -- (Marketwire) -- 07/16/12 -- Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that Mark Jancola, vice president of engineering, was selected to serve as a co-chairman at the upcoming DatacenterDynamics Converged conference, taking place on July 17 at the Marriott Marquis in San Francisco, CA. Jancola was selected alongside technology executives from the State of California, Alta Terra and the Lawrence Berkeley National Laboratory. Jancola is also a featured speaker at the event.

Technology Business Management: Uncovering the Hidden Economics of the Data Center

When:
July 17, 2012 @ 9:30 a.m.-10:15 a.m. PT

Where:
Marriott Marquis, San Francisco, CA

Description:
Enterprise organizations typically spend a majority of their IT budgets on building, maintaining and managing data centers. However, infrastructure and operations professionals often cannot answer the most basic questions about their cost drivers, such as the unit rate for different server classes, which business units are consuming the most infrastructure resources, or how to fairly allocate costs back to the business. This is becoming an even larger concern as more business users procure IT services via the cloud, without proper approvals from their IT department. Until IT can definitively answer how much it costs to deliver services to the business, this problem will only grow more acute.

Technology Business Management (TBM) has emerged as a powerful new discipline that enables IT decision makers to understand and communicate their costs and become more fully aligned with their business partners. This session will discuss how IT and data center executives can uncover the hidden economics of the data center, and leverage Technology Business Management to alleviate these challenges.

The DatacenterDynamics Converged event brings together the people, processes, and technology necessary to execute a world class data center strategy. For more information, or to register for the event, visit http://www.datacenterdynamics.com/conferences/2012/san-francisco-2012.

About Apptio
Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

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